Stories by Erika Taylor Montgomery, Three Girls Media

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How to Use Content Marketing for a Successful PR Campaign

October 18th, 2016 by

Content marketing is any correspondence you create and distribute to inform, teach and engage with a business’ readers and followers. The end goal is building relationships, thereby increasing brand awareness and name recognition. It’s much more than posting funny cat videos on Facebook or randomly updating a blog; it’s a consistent, measured approach to reach a specific audience.