Stories by Andrew Caravella, Sprout Social

holiday conversation

Make a List, Check It Twice: How Brands Have Prepared for Social Conversations This Holiday

December 19th, 2016 by

As the digital divide narrows and more people turn to the internet to research, make and discuss holiday purchases, it only makes sense that social media is playing a larger role in the season. Sprout Social surveyed more than 1,000 consumers on their social media habits and expectations for brands this time of year. The key takeaway: Social matters at every step—from along the path to purchase to afterwards enjoyment.