Author Archives: Andrew Blum

PR Insider: Media Tours for Your Clients

One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients. | MORE »

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PR Insider: Media Training – What You Need to Know and When

Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media. | MORE »

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PR Insider: The Potential Pitfalls of TV Placements

Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results. | MORE »

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PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.  | MORE »

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