Author Archives: Andrew Blum
Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.
It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.
Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.
Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.
Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with.
Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.
When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.
Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?
Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.