Author Archives: Andrew Blum

Making the Move from Agency to In-House Communicator

It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question. | MORE »

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5 Questions Before Going From Agency to Solo

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process. | MORE »

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How to Attract and Retain PR Clients

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow. | MORE »

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PR Insider: Making Contacts in the Newspaper Newsroom

Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with. | MORE »

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PR Insider: Making Contacts in the TV Newsroom

Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.  | MORE »

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PR Insider: Keeping the Message Focused in a Crisis

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused. | MORE »

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PR Insider: Sticky Client Time and Money Issues

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees? | MORE »

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PR Insider: Choosing a Corporate Spokesperson

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job. | MORE »

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PR Insider: Newspapers and Editorial Boards Still Have Impact

Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media. | MORE »

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PR Insider: TV Is Still Important in Your PR Plan

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way. | MORE »

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