Author Archives: Andrew Blum
When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.
Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?
Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.
Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.
Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.
Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.
One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.
A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.