Author Archives: Andrew Blum

6 Media Trends for PR Pros in 2016

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns. | MORE »

Posted in Digital PR, Free Content, Media Relations, PR Insiders, Water Cooler | Leave a comment

How to Keep the PR-Media Relationship Fresh

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship. | MORE »

Posted in Digital PR, Free Content, Media Relations, PR Insiders, Social Media, Water Cooler | Comments Off

How to Get a PR Hit from Op-Eds and Bylined Articles

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing. | MORE »

Posted in Digital PR, Free Content, Media Relations, PR Insiders, Water Cooler | Comments Off

How to Get Media Attention During an Active News Cycle

It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.  | MORE »

Posted in Free Content, Media Relations, PR Insiders, Water Cooler | Comments Off

Go Beyond Social Media to Get Your Point Across

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next. | MORE »

Posted in Free Content, PR Insiders, Social Media, Water Cooler | Comments Off

The Ideal Crisis Response Team for Communicators

Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes. | MORE »

Posted in Crisis Management, Free Content, PR Insiders, Water Cooler | Comments Off

Making the Move from Agency to In-House Communicator

It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question. | MORE »

Posted in Free Content, PR Agencies, PR Insiders, Water Cooler | Comments Off

5 Questions Before Going From Agency to Solo

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process. | MORE »

Posted in Career Advice, Featured, Free Content, PR Agencies, PR Insiders, Water Cooler | Comments Off

How to Attract and Retain PR Clients

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow. | MORE »

Posted in Featured, Free Content, PR Agencies, PR Insiders, Water Cooler | Comments Off

PR Insider: Making Contacts in the Newspaper Newsroom

Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with. | MORE »

Posted in Featured, Free Content, Media Relations, PR Insiders | Comments Off