Author Archives: Andrew Blum

PR Insider: Making Contacts in the TV Newsroom

Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.

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PR Insider: Keeping the Message Focused in a Crisis

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.

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PR Insider: Sticky Client Time and Money Issues

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?

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PR Insider: Choosing a Corporate Spokesperson

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.

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PR Insider: Newspapers and Editorial Boards Still Have Impact

Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.

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PR Insider: TV Is Still Important in Your PR Plan

Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.

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PR Insider: Navigating a Crisis in Public and Private Organizations

Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.

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PR Insider: Media Tours for Your Clients

One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.

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PR Insider: Media Training – What You Need to Know and When

Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.

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PR Insider: The Potential Pitfalls of TV Placements

Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.

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