Author Archives: Andrew Blum
Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.
Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.
Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with.
Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.
When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.
Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?
Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.
Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.
Everybody is on social media these days. But that does not mean you should not seek out TV interviews or turn them down if they come your way.
Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.