The client arrives with a high-profile crisis or a bet-the-company situation. The last thing you want to do is scramble to figure out how much to charge. Here are five tips to help you remain calm and cool…and get the fee you deserve.
Stories by Andrew Blum, AJB Communications
What do you get when you put together a panel of two crisis PR executives and two high-profile reporters speaking to a group of law firm PR people? Answer: a wide-ranging discussion of PR/legal dynamics and how media and PR can work effectively on news relating to high-profile complex litigation.
The next time you think you are having a tough day in PR dealing with media in the U.S., count yourself on the lucky side. You could be dealing with media around the world. Time zones, language, culture and other factors make dealing with international media much more complex and difficult than strictly doing U.S. media outreach.
A large law firm can be a source of great PR potential, with exciting news and high-profile clients. Sometimes, getting the news out or commenting to reporters can be sticky. The problem can boil down to internal rules and policies and client conflicts that prohibit talking to the media on certain topics, or need multiple layers of approval to do so.
Authors, publishers and books have long been the PR clients in the book publicity business. And as the industry has changed, so has the media covering it along with the PR people promoting the books. In recent years, the book industry has changed with the rise of e-books, Kindle, Amazon.com, pressure on big publishers, and more self-published authors. Despite the changes, thousands of new books come out each year, so competition for readers and media coverage is tougher than ever.
If you’ve been in the PR business for a while, you no doubt have come across a PR request for proposals. An RFP can be an opportunity for your business or it can be a frustrating waste of time. Before you decide if you want to submit a response, you need to think it through and ask a bunch of questions.
Having a high-profile PR client can be exciting and profitable, but it brings with it a number of intangibles and unexpected twists you might not have foreseen. Even though the media wants a high-profile client, and you would think that would be easier than getting publicity for a regular client, these requests often come in bunches and at odd hours.
Litigation PR serves a few purposes: it’s a tactical way for lawyers to help win a case, defend a client against a case or try to influence a case in their client’s favor. It’s also led to a cottage industry in the PR business: the litigation PR specialist.
While litigation PR can also be connected to a crisis with some of the similar skills needed for PR in both instances, it’s a unique subset of PR.
In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.