Stories by Andrew Blum

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Litigation PR: A Key Part of the PR Tool Box

April 11th, 2016 by

Litigation PR serves a few purposes: it’s a tactical way for lawyers to help win a case, defend a client against a case or try to influence a case in their client’s favor. It’s also led to a cottage industry in the PR business: the litigation PR specialist.

While litigation PR can also be connected to a crisis with some of the similar skills needed for PR in both instances, it’s a unique subset of PR.

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6 Media Trends for PR Pros in 2016

January 25th, 2016 by

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns.

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How to Keep the PR-Media Relationship Fresh

December 21st, 2015 by

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

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How to Get a PR Hit from Op-Eds and Bylined Articles

November 30th, 2015 by

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.

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How to Get Media Attention During an Active News Cycle

October 28th, 2015 by

It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.

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Go Beyond Social Media to Get Your Point Across

September 28th, 2015 by

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next.

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The Ideal Crisis Response Team for Communicators

September 1st, 2015 by

Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.

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Making the Move from Agency to In-House Communicator

July 29th, 2015 by

It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.

5 Questions Before Going From Agency to Solo

June 29th, 2015 by

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.

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How to Attract and Retain PR Clients

June 8th, 2015 by

Doing PR for a client is more than just getting them good clips. It is about understanding their business and helping it grow.