| Displaying 1 - 20 of 314 matching stories. |
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| 02-09-2012 | | New Reputation Index Features Long-Established Brands
The newest reputation index reveals that a brand's corporate reputation is bolstered by its longevity in the marketplace....
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| 02-06-2012 | | Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles
▶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released by Burson-Marsteller...
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| 02-06-2012 | | Charting the Industry: Is the Blog Fading? Don’t Bet On It
While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control....
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| 02-06-2012 | | Internet Now Trumps Friends, Family in Influence
Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study....
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| 02-02-2012 | | PR News Poll: All Hands on Deck for Social Media
PR News asked members of its online community if everyone on their communications team is expected to engage in social media....
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| 01-31-2012 | | CEO Cred Suffers Biggest Barometer Dip in 9 Years
Edelman's 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies....
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| 01-30-2012 | | Quick Study: CEO Cred Suffers Biggest Trust Barometer Dip in 9 Years; Execs: Societal Contribution Must Figure in Company Value
▶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular employees as credible...
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| 01-30-2012 | | PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy
In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy....
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| 01-25-2012 | | PR News Poll: PR Pros to Use Texting in 2012 Campaigns
PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012....
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| 01-23-2012 | | Charting the Industry: Bad Rep Makes Consumers Think Twice
A Weber Shandwick study links corporate reputation with the public's propensity to buy products and services; experts weigh in on how to make that link a positive one....
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| 01-20-2012 | | Majority of Companies Dedicate 1-3 People to Social Media
For most organizations, social media efforts are handled by three or less people....
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| 01-17-2012 | | How PR Can Feed the Data Journalism Pipeline
InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage....
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| 01-16-2012 | | Quick Study: Community Papers Preferred Source of Local News; Marcom Mergers & Acquisitions to Increase in 2012
▶ Support Your Local Reporters: Readers in areas served by community newspapers continue to prefer them as their source of local news and advertising, according to research from the National Newspaper Association. People prefer the printed copy to the...
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| 01-16-2012 | | Want Deeper Measurement Insight? Connect PR with Market Research
Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task....
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| 01-16-2012 | | Social Signals Become More Critical for SEO Efforts in 2012
Tweet this: For their SEO efforts, communicators will pay more attention to social signals in 2012 compared to 2011....
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| 01-16-2012 | | Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort
With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media....
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| 01-12-2012 | | PR News Poll: Trade Shows Less Critical for Launching New Products
PR News asked its online community whether or not major trade show events like CES are as important for companies as they once were for introducing new products....
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| 01-11-2012 | | Small and Medium-Size Businesses Keep Buzzing Over Social Media
Not only are local businesses increasingly embracing social media's free aspects, they are also upping their spending on ads on social platforms....
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| 01-09-2012 | | Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion
▶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million per company, the...
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| 01-09-2012 | | Tip Sheet: Put the Humanity Back in Communications
For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes....
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