| Displaying 1 - 20 of 1271 matching stories. |
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| 02-10-2012 | | Path Is on the Right Track to Win Back Users' Trust
After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust....
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| 02-10-2012 | | Groupon: From 'Wildly Profitable' to 'Learning How to Communicate'
At a time when both Wall Street and the public may be down on Groupon, the company has hired a 20-year agency vet to handle its PR efforts....
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| 02-10-2012 | | Have You Updated Your LinkedIn Profile Lately?
LinkedIn keeps growing and piling up successive quarters of revenue growth....
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| 02-09-2012 | | 7 Strategic Communications Lessons by Way of the Super Bowl
Using the Super Bowl as a lens, George Washington University's Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place....
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| 02-09-2012 | | New Reputation Index Features Long-Established Brands
The newest reputation index reveals that a brand's corporate reputation is bolstered by its longevity in the marketplace....
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| 02-09-2012 | | Is the Next Target for Web Activists Your Favorite Device Maker?
Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations....
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| 02-09-2012 | | PepsiCo's Big Gulp: 'Team, Great Q4! 8,700 of You Have to Go'
The soft-drink and snack-food giant must find a way to share with its employees news about its positive quarterly results and details about a 3% workforce reduction....
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| 02-08-2012 | | PR News Q&A With Danielle Brigida: Document the 'Little Victories' in Social Media ROI
In advance of PR News' April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success....
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| 02-08-2012 | | BC Hydro's PR Investment May Reap Powerful Rewards
British Columbia's electric utility company is loading up on PR research and consultation in advance of major price hikes....
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| 02-08-2012 | | 5 Questions for PRSA Chairman & CEO Gerry Corbett
In an interview with PR News, Gerry Corbett says that realizing more value for PRSA members—particularly in career development—is a top priority....
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| 02-07-2012 | | How to Make Your Social Media Policy Stick
Creating a fluid, well-written social media policy is an investment in your organization's future, says Haynes and Boone partner Matthew Deffebach....
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| 02-07-2012 | | Goldman Sachs CEO Occupies Center Stage for Human Rights Org
Goldman Sachs CEO Lloyd Blankfein signed on with the Human Rights Campaign to help generate awareness for marriage equality, garnering some positive coverage for himself for a change....
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| 02-07-2012 | | Clint Eastwood Replies to Critics With Magnum Force
While unforgiving Republications cry foul on Chrysler's Super Bowl ad, Clint Eastwood's explanation is every which way but loose....
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| 02-07-2012 | | 5 Ways to Reinvent the Press Release With SEO
The press release still plays an important role in media relations, and Cision's Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements....
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| 02-07-2012 | | Exit the Scapegoat at Komen. Who's Next?
Focusing the blame on one person for the handling of the cutoff of funding to Planned Parenthood is unbecoming to a once-proud organization....
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| 02-06-2012 | | 4 Tips for Building 'Dark Sites' To Help In Times of Crisis
Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis....
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| 02-06-2012 | | Twitter, Mini-Controversies, All Part of Super Bowl Experience
Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures....
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| 02-03-2012 | | Social Media Looms Large in Komen's Latest Decision
After a three-day hailstorm of online negativity and criticism, Susan G. Komen for the Cure modified its funding stance toward Planned Parenthood....
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| 02-03-2012 | | Bad News for Taco Bell as It Feels Heat From Chipotle
A recent report identifying Taco Bell as the restaurant chain responsible for a salmonella outbreak in late 2011 brings with it a PR opportunity....
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| 02-03-2012 | | Like All Brands, Presidential Campaigns Must Convert Followers to 'Customers'
A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers....
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