Allison Sitch
Vice President, Global Public Relations
The Ritz-Carlton Hotel Company

Allison Sitch oversees the messaging, media relations and strategic positioning of one of the world's most iconic and powerful brands, the Ritz-Carlton Hotel Company. Guiding her team through a period of unprecedented growth and evolution, Allison also oversees the company's thrust onto social media platforms. English-born Allison has spent 14 years with Ritz-Carlton, with time spent based in Dubai, Hong Kong and now at the company headquarters in Chevy Chase, Md.

She has driven the brand's presence across the social space which includes: Facebook at both brand and hotel level, Twitter, Pinterest, Foursquare and YouTube. This year she is leading the brand's launch onto Sina-Weibo (China), Tumblr and Instagram.

Allison was previously the regional director of public relations, Asia Pacific and Middle East for The Ritz-Carlton Hotel Company L.L.C. With almost two decades on the ground and a deep knowledge and understanding of geographical and cultural sensitivities, she played a key part in the emergence of the Ritz-Carlton brand as a front-runner in those territories. Allison brings first-hand knowledge of positioning strategies, key message composition, consumer engagement techniques and the global affluent consumer when representing the Ritz-Carlton Hotel Company in new markets and countries in which there are 30 new hotels slated to open.