PR NEWS 2011 MEDIA PLANNER

You are invited to partner with PR News in 2011 on many of the high-caliber programs that serve the PR community. PR News is the most trusted brand in the industry, offering a wide range of resources for communicators, from publications to award programs to networking events to workshops to online community opportunities. PR News offers limited sponsorship opportunities online, in print and in-person, so please reserve your space early. Consider these outstanding lead generation, branding and business building opportunities:

For rate information and to book your program, contact Diane Schwartz, Vice President and Group Publisher, PR News; dschwartz@accessintel.com; 212-621-4964.

• Event Sponsorship
• Awards/Events/Special Issues
• Webinars
• Print Advertisement
• Online Advertisement
• Co-branded Editorial Surveys
• PR Guidebooks
• PR News' Readers

Event Sponsorship

• Digital PR Summit October 5, 2011 @ The Grand Hyatt in New York City
• Twitter Conference November 10, 2011 @ Las Vegas
• Media Relations Conference December 1, 2011@ The National Press Club in DC

These events are a one-day high-impact, information packed day of learning and networking, presented by PR News, with fast-paced panels and 20+ speakers. Summit is limited to 6 sponsors. PR News will offer creative thought-leadership opportunities at this one-day event, expected to attract between 200-250 PR professionals. Sponsorship includes: exhibit space, speaking opportunity, provision of attendee list, logo on all marketing materials in print and online, exposure through press releases, co-branded opportunities and more.

Awards Sponsorships: Awards/Events/Special Issues

PR News receives more than 5,000 entries per year in its awards programs. Sponsorships include full benefits, from logo on all marketing collateral reaching more than 100,000 PR and marketing professionals, and attendee lists to unparalleled event exposure. Additionally, as a sponsor you receive a full page, four color ad in the special issue distributed at the event and to all PR News readers. Consider sponsorship of these important benchmark programs:

• Platinum PR (call for entries May 13; event November 2011 + special issue)
• Top Places to Work in PR (call for entries May 18; event October 2011 + special issue)
• Digital PR Awards (call for entries July 12; event October 2011 + special issue)
• PR People (call for entries June 10; event November 30, 2011 + special issue)
• 15-to-Watch (call for entries September 16; event November 30, 2011 + special issue)

Number of sponsorships per awards program is limited. Each sponsor receives tailored package that can include category-specific sponsorship, cover position in special issue, podium exposure, unique distribution opportunities and more.

Webinar Sponsorships

PR News holds 12 to 15 Webinars per year. Attendees pay nearly $300 per site to attend the 90-minute virtual workshops, with average attendance of 100 sites (350-500 attendees per webinar). Sponsorships are exclusive for each webinar, and benefits include unparralled exposure via marketing to 60,000 PR professionals, online and print promotions, provision of attendee list, and a moderating role if desired.

Webinar Topics for 2011:

Employee Communications
Making the Business Case for PR
Digital PR
Crisis Management
Measurment
Social Media
Media Relations
Reputation Management
Media Training 

 
 

 

Print Advertising in PR News

PR News is a weekly publication read by more than 25,000 communications professionals worldwide; 55% corporate, 30% agency; 15% nonprofits/associations/other. PR News limits the number of ads per issue to a maximum of 3, so your message is uncluttered and reaches the key decision makers, who pay an annual $797 subscription fee.

Regular issue of advertising (every Monday)

• Full page, black & white ad
• Half page, black & white ad
• Quarter page, black & white ad 

Special issue of advertising: $2,000 to $3,500 for a full-page ad

• Nonprofit PR Issue (March)
• CSR Special Issue (May)
• Digital PR Issue (Oct.)
• Platinum PR Issue (Nov.)
• All-Stars Issue (PR People) (Nov.)

Online: Web and eletter Advertising

PR News’ Web site – www.prnewsonline.com – attracts 50,000 unique visitors per month and more than 200,000 page views. The PR News eletters are delivered to more than 90,000 PR and marketing professionals worldwide.

Banner advertising:

• per month options or packages for rotating banner ad
• per month options or packages for static box ad on home page
• Sizes: Box Ad (125x125 pixels) or Leaderboard (728x90 pixels)

Eletters:
Tap into our database of more than 90,000 PR professionals who read the PR News eletters.

• The Skinny from PR News (weekly): text ad; premier banner ad spot; limited to one banner ad and two text advertisers per issue
• PR News Alerts (monthly): premier banner ad spot – one advertiser per issue
• Dedicated email blasts: to 90,000 PR professionals

Special Section Advertising at prnewsonline.com:
Exclusive sponsorship of these online channels (banner ad at top of these pages and exclusive sponsorship tag with sponsor giveaway such as white paper):

• PR Job Center
• CSR Channel
• Media Relations Channel
• Measurement Channel 

Co-Branded Editorial Surveys

Co-branded editorial surveys with PR News are emailed to 60,000 communicators twice during the 4-week promotion cycle and promoted on prnewsonline.com. Results are covered in PR News and online. Outstanding thought leadership and lead generation opportunity. PR News limits number of co-branded surveys to one per month, and slots book quickly. Content for survey is mutually agreed upon by PR News editorial staff and sponsor to ensure quality responses and follow-up coverage.

PR News Guidebooks Sponsorship Opportunities:

PR News is the premier publisher of how-to guidebooks through its PR Press. These guidebooks are 200+ pages filled with tactical and strategic advice on the most critical PR topics. Sponsors receive a full-color, full page ad on one of the 3 covers of the book and a chapter in the book pre-approved by the Publisher. The following books are planned for 2011:

• Best Case Studies in PR
• Nonprofit Communciations 
• Media Training
• PR Measurement
• Crisis Management
• Digital PR
• CSR/Green 
• Employee Communications

Partner with us now. Contact Diane Schwartz at dschwartz@accessintel.com; 212-621-4964

PR News' Readers:

When you advertise with PR News you are assured of reaching decision-makers at Fortune 1000 companies, PR agencies, non-profits and industry-influencing associations. Our readers are from market sectors such as financial, healthcare, technology, government, energy, manufacturing, telecom, media, education and travel.

Our Readers:


The majority of PR News readers have a minimum of 12 years communications experience.

Sample of Organizations that Read PR News

CORPORATIONS:
• Communications Director, CVS Corporation
• Director of Public Affairs, Procter & Gamble
• VP/ Corporate Communications, Washington Post
• Senior Marketing Communications Manager,
   Bell Atlantic Wholesale
• PR Director, Anheuser Busch
• VP/Communications, BAE Systems
• SVP/Public Affairs, Coca-Cola
• PR Manager, Exxon Mobil
• VP/Corp Communications, GAP

AGENCIES:
• Director, Burson Marsteller
• VP, Porter Novelli
• Account Supervisor, Weber Shandwick
• Director, Cramer-Krasselt
• Director, Burson-Marsteller
• VP/Group Head, Edelman Public Relations Worldwide
• General Manager, BSMG Worldwide
• Director, Ketchum
• Senior Account Supervisor, R&R Partners
• Director, BSMG Worldwide

NON-PROFITS:
• Director Media Relations, AARP
• Media Relations Director, NRA
• Senior Public Relations Specialist, Freddie Mac
• Director of Public Relations, American Gas Association
• Director, Office of Public Affairs, National
  Governors’ Association
• Director of Communications, National Public Radio
• Director, National Association of Realtors
• Director of Communications, American
  Psychiatric Association
• Director of Public Relations, Association
  of Flight Attendants
• Director, Recording Industry Association
• Director of Communications, American Red Cross