Communicating Corporate Responsibility Initiatives Survey Results
| 1. On a scale of 1 to 5, with one being strongly
agree and 5 being strongly disagree, how advanced is your corporate responsibility strategy and communications? |
||||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | No Response | |
| We have prioritized key corporate responsibility
issues and understand their relative importance to our business and stakeholders |
35%
|
12%
|
37%
|
16%
|
||
| We have a clear corporate responsibility
strategy with measurable goals |
39%
|
30%
|
31%
|
|||
| We have the necessary policies and processes
in place to meet those goals |
35%
|
28%
|
28%
|
9%
|
||
| We have the necessary staffing in place
to meet those goals |
22%
|
45%
|
33%
|
|||
|
2. On a scale of 1 to 5, with one being strongly agree and 5 being strongly disagree, please characterize your company's corporate responsibility communications? |
||||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | No Response | |
| Internally, we communicate our corporate
responsibility goals and progress in a transparent manner |
65%
|
17%
|
3%
|
15%
|
||
| Externally, we communicate our corporate
responsibility goals and progress in a transparent manner |
45%
|
16%
|
3%
|
35%
|
||
| We focus on a single corporate responsibility
issue in our communications |
35%
|
57%
|
8%
|
|||
| We communicate a range of corporate responsibility
issues in our communications |
57%
|
35%
|
8%
|
|||
|
3. Which statement best describes the alignment between your corporate responsibility strategy and corporate responsibility communications: |
|
|---|---|
| Our company is acting responsibly in all/most
areas, so I am comfortable communicating our efforts |
64%
|
| Our company is acting responsibly in some
areas, but not in others, so I worry that our corporate responsibility communications could seem disingenuous |
24%
|
| I believe there is a clear disconnect between
our corporate responsibility communications and our actual business practices, and this needs to be resolved |
7%
|
| We do not communicate |
5%
|
| 4. How often does your company
communicate about your corporate responsibility initiatives? (Please select one) If you do not currently communicate, skip to question 7. |
|
|---|---|
| Monthly |
36%
|
| Only on a reactive basis |
23%
|
| Annually |
19%
|
| Weekly |
13%
|
| Do not communicate |
7%
|
| No response |
2%
|
| 5. What are the main business objectives
for communicating your corporate responsibility commitments? (Please rank from 1 = most important to 5 = least important) |
||||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | No Response | |
| Enhance reputation |
53%
|
25%
|
4%
|
18%
|
||
| Increase sales |
41%
|
25%
|
13%
|
21%
|
||
| Be employer of choice |
34%
|
12%
|
15%
|
10%
|
29%
|
15%
|
| Combat negative press and public opinion |
15%
|
23%
|
10%
|
11%
|
31%
|
10%
|
| Gain permission for license to operate |
18%
|
82%
|
||||
|
6. Who are the primary target audiences for your corporate responsibility communications? (Please select your top 3 audiences) |
|
|---|---|
| Customers |
56%
|
| Employees |
56%
|
| Communities Where We Operate |
52%
|
| Influentials |
38%
|
| Governments |
29%
|
| Consumers |
28%
|
| Investment Community |
13%
|
| Nonprofits/Activists |
13%
|
| 7. What communications vehicles
do you use for corporate responsibility communications? (Please select all that apply) |
|
|---|---|
| Public Relations |
80%
|
| Web |
64%
|
| Internal newsletters, intranet and meetings |
63%
|
| Events |
51%
|
| Advertising (print) |
29%
|
| Stakeholder Engagement Sessions |
24%
|
| CSR report |
19%
|
| Advertising (broadcast) |
11%
|
| 8. How do you measure the value
of corporate responsibility communications? (Please select all that apply)
|
|
|---|---|
| Impact on Relationships with Influential Stakeholders
(i.e., Nonprofits, activists, regulators) |
45%
|
| We do not have measures |
40%
|
| Impact on Brand Awareness and Favorability
|
38%
|
| Impact on Retention/Recruitment |
25%
|
| Impact on sales |
21%
|
| No response |
1%
|
| 9. During your next budget cycle,
how will your spending towards communicating your Corporate Responsibility activities change? It will be: |
|
|---|---|
| About the same |
46%
|
| Don't know |
20%
|
| Somewhat more |
19%
|
| Significantly more |
11%
|
| Somewhat less |
2%
|
| Significantly less |
1%
|
| No response |
1%
|