Laura Dunn
Communications Consultant, Kaiser Permanente
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In only two years with Kaiser Permanente, Laura Dunn’s responsibilities have expanded from handling media relations to managing public relations in a much broader sense. She has helped spearhead Kaiser Permanente’s PR measurement program, delivering high-quality reports to senior leadership, including the company’s CEO and board of directors. When Kaiser Permanente achieved a 100 percent rating from the Human Rights Campaign on their Healthcare Equality Index, Dunn led the planning and execution of a national press conference, garnering more than 100 stories in national press. When Kaiser Permanente released two new ads promoting their leadership in leveraging health information technology, Dunn led the outreach strategy to and successfully engaged bloggers, traditional media and aggressive promotion via social media. —BM
Typical Day: “A day in my work life is dynamic and stimulating, as well as thrilling and satisfying. Whether it’s a tweet, direct message or status update, I find myself managing social media demands between meetings and finishing to-do lists. At the end of each day, it’s my results that make me love being a PR professional.”