Real-Time Crisis
Communications Tactics

Thursday, September 27, 2012
1:30 - 3 p.m. ET

($359 per site - CDs available for purchase)

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.) 
No organization is immune from the dangers of a reputation-damaging crisis, and it's your job as a PR pro to lead the charge when your brand is in the crosshairs. Join PR News as we tear the latest headlines from the front pages and tweets from the social Web and show you how to manage a crisis in today's real-time, rapid-fire digital echo chamber.
Our panel of crisis management experts will draw upon recent, notable crises as well as their own experience to help you create a plan to monitor negative comments and potentially damaging news across digital channels; have team roles in place in advance of a crisis; determine how quickly an organization should respond to particular kinds of crises; create a command chain to quickly develop a messaging strategy; manage social media channels; measure the effects of a crisis on brand reputation; and more.
The ROI of public relations is never more obvious than when a crisis threatens an organization—don't miss this opportunity to become the go-to crisis expert on your team. 

About the Webinar  

At this Webinar, you'll learn how to:

 

  • Monitor social media channels for messages that may harm your organization's reputation
  • Assemble a crisis team, including legal counsel
  • Choose which communications channels—including social media, your Web site, call center and traditional tactics such as press releases—to use to connect with specific audiences
  • Listen to the public as well as the media during a crisis
  • Develop a messaging strategy in real time during a crisis
  • Engage with negative commenters on social media channels
  • Activate and align all digital channels during a crisis, including Twitter, Facebook and Web sites
  • Prepare a crisis postmortem and share lessons learned with your internal team

Webinar Speakers:  

**The Webinar includes a Q&A with the following speakers:

Greg Snapper
Manager, External Communications Pacific
Gas and Electric Company
@PGE4Me

Moderator:

Steve Goldstein
Editorial Director
PR News
@SGoldsteinAI

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PRSA Accreditation  

PRSA APR Accreditation Maintenance Credits Approved: 1.0

 

 

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
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How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

 

 

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

    *You can now view this Webinar on your iPad, iPhone or Droid!

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What Equipment Do I Need? 

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

 

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

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Questions?

($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

For questions regarding this Webinar, contact Saun Sayamongkhun at [email protected]; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

*PR News does not offer any refunds for the Webinar. All sales are final.

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