Webinar: PR Tactics for Tapping Into the Buying Power of the U.S. Hispanic Market July 31 — Register Today!

Tuesday, July 31, 2012
1:30 - 3 p.m. ET

Register Now

($359 per site - CDs available for purchase)

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

Join PR News on July 31 and you’ll learn how to make your brand’s products and services relevant to the Hispanic community, connect with this community on the social media platforms it prefers and engage with the Hispanic media and leading bloggers. 

Two years ago Hispanics comprised 16% of the U.S. population and represented $1 trillion in purchasing power. The buying power of this growing, social media-savvy population is projected to hit $1.5 trillion sometime this year—providing brands with untold opportunities for increased sales and community building. At this forward-looking PR News Webinar, you'll learn how to use your communications skills to build authentic, trusted connections with this powerful, important audience.

PR News has assembled a panel of experts who will show you how best to engage with your Hispanic audience: Raul Cisneros, deputy director in the Center for New Media and Promotions, U.S. Census Bureau;  Sonia Sroka, SVP and director of Hispanic marketing for Porter Novelli; and Jennifer Stansfield, VP, VPE Public Relations who helped McDonald’s launch the Spanish-language Twitter handle, @MeEncanta.


About the Webinar 

At this Webinar, our expert panel will discuss:

  • An overview of the Latino market and trends for the coming year
  • The various Hispanic subgroups, including age and gender, and how to tailor communications for them
  • How to bridge cultural gaps between your organization and customers, clients and stakeholders
  • Which social media channels, including mobile and video, Hispanic populations use most often
  • How to identify the language preferences of your target Hispanic audience
  • How to engage key influencers and build brand loyalty among the Hispanic population
  • How to measure the success of your communications and adjust your strategy accordingly

Webinar Speakers:

**The Webinar includes a Q&A with the following speakers:

Raul Cisneros
Deputy Director
Center for New Media Promotions
U.S. Census Bureau

Sonia Sroka
SVP and Director of Hispanic Marketing
Porter Novelli

Jennifer Stansfield
Vice President
VPE Public Relations


Steve Goldstein
Editorial Director
PR News

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PRSA Accreditation  

PRSA APR Accreditation Maintenance Credits Approved: 1.0



Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to. Return to top

How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.



You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.



    *You can now view this Webinar on your iPad, iPhone or Droid!

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What Equipment Do I Need? 

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.



  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
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($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

*PR News does not offer any refunds for the Webinar. All sales are final.

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