LinkedIn Webinar:
How to Really Leverage LinkedIn for Media Relations,
Branding and More

Register Now

($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

At this 90-minute Webinar, LinkedIn specialists will share tips on how to use LinkedIn’s advanced search to find journalists and bloggers who know your organization’s industry and track their professional history and beats; how to use LinkedIn to become a trusted source for journalists; how to make the most of LinkedIn’s company page features and use your page for brand building and lead generation; and more.

 

 

 

If you think you’re a savvy digital communicator because you have Twitter and Facebook down cold, you may be mistaken. To maintain your edge against your competition—both as a voice for your brand and as a PR professional—you need to be able leverage LinkedIn’s opportunities as a media relations and branding platform.  

You need a LinkedIn expert on your team—and you can be that expert by attending PR News’ July 18 Webinar, “How to Really Leverage LinkedIn for Media Relations, Branding and More.”


About the Webinar 

Don’t be distracted by “shiny new object syndrome”—LinkedIn is here to stay, and your brand needs to be there in a big way. Join PR News for the July 18 Webinar and become the LinkedIn expert in your organization.

LinkedIn owns the professional social networking space—it’s got 161 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of two per second. The opportunities to begin and enhance relationships with journalists and bloggers, build your brand and distribute your content and messages on LinkedIn are vast—and chances are you are missing some of these very opportunities.

At this Webinar, you'll learn:

  • How to use LinkedIn’s Advanced Search to find the journalists and bloggers with influence in your market
  • When to send a connection request to a journalist and how to request an introduction to a journalist through a connection in your network 
  • How to use LinkedIn Answers to become an expert source for journalists and bloggers
  • How to use LinkedIn to keep tabs on journalists’ careers and beats
  • How to maximize all of LinkedIn’s company page features and use your page to share updates, content and news about your organization
  • How to use your company page for audience building and lead generation
  • How to use LinkedIn for personal and company branding
  • How to share your content on LinkedIn Today and in groups

Webinar Speakers: 

**The Webinar includes a Q&A with the following speakers:

Ann Andrews Morris
Principal
AndMore Communications
@AndMoreComm

Jennifer Burnham
Director
Social and Content Strategy
Salesforce.com
@jennydburnham

Nathan Kievman
Founder
Linked Strategies
@nathankievman

Moderator:

Steve Goldstein
Editorial Director
PR News
@SGoldsteinAI

 

Register Now

Return to top

PRSA Accreditation  

PRSA APR Accreditation Maintenance Credits Approved: 1.0

 

 

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to. Return to top

How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

 

 

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

     

     

    *You can now view this Webinar on your iPad, iPhone or Droid!

Return to top

What Equipment Do I Need? 

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

 

 

 

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
Return to top

Questions?

($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

*PR News does not offer any refunds for the Webinar. All sales are final.

Register Now

Return to top