Measurement Webinar:
Prove PR’s Value With Metrics That Matter to Your Senior Leaders

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After just 90 minutes, you’ll walk away with the know-how to build measurement tactics into the conception and execution of all of your PR programs. 

Join PR News to learn how to develop a measurement strategy that will ensure your PR programs tie into your organization’s business goals and produce results that speak the language of senior management. Our panel of measurement experts will show you how to set appropriate key performance indicators for your particular organization; determine which metrics to measure (and how often); integrate traditional and social media metrics; and more.

($359 for your whole team to attend at your office! - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
 

PR measurement is often referred to as the Achilles’ heel of the PR discipline—which means there is an opportunity for you to distinguish yourself in your organization as the measurement expert who commits to and follows through on presenting meaningful numbers to management and proves the value of your team’s PR efforts.

Generating solid PR data is critical to capturing the full impact of your PR efforts, which in turn earns C-suite buy-in and a more robust communications budget. In this era of belt tightening, delivering meaningful results of PR initiatives has never been more critical for communicators.
 

*You can now view this Webinar on your iPad, iPhone or Droid!

 


About the Webinar 

At this Webinar, you'll learn how to:

  • Measure the ROI of your social media efforts, including Facebook, Twitter, blogs and other platforms 
  • Align your PR strategy with your organization’s business objectives 
  • Measure employee satisfaction and tie it to the bottom line
  • Connect media coverage, Web site traffic and online interaction to business outcomes 
  • Understand the difference between PR impact and ROI
  • Measure your brand reputation before and after a crisis 
  • Set up a measurement dashboard that includes the metrics your senior leaders want to see 
  • Prove PR’s value to senior management 

Follow PR News on Twitter @prnews

Webinar Speakers: 

**The Webinar includes a Q&A with the following speakers:

Don Bartholomew
Senior Vice President, Digital and Social Media Research
Ketchum
@donbart

Holly Potter
Vice President of Public Relations
Kaiser Permanente
@htpotter

Pauline Draper-Watts
Executive Vice President
Strategy One, US
@PDWatts

Moderator:

Regina D'Alesio
Events and Special Projects Manager
PR News
@reginadalesio

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PRSA Accreditation  

PRSA APR Accreditation Maintenance Credits Approved: 1.0

 

 

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to. Return to top

How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

 

 

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

     

     

    *You can now view this Webinar on your iPad, iPhone or Droid!

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What Equipment Do I Need? 

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

 

 

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
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Questions?

($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

*PR News does not offer any refunds for the Webinar. All sales are final.

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