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($359/location - CDs available for purchase. 
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

At PR News’ Twitter webinar, communicators with a proven track record in building communities on Twitter will show you how the savviest brands and PR agencies are growing a loyal base of followers on Twitter with tweets that are useful to a target audience, sharable content, hashtags that focus on of-the-moment topics and listening habits that will ensure that you become more than just a broadcaster of brand messages.

How do you really use this tool to boost your company’s reputation, to drive sales, to get the media’s attention, avert a crisis and communicate with your many stakeholders? It takes more than 140 characters to show you how: so, invest less than 2 hours of your time in this Twitter Webinar and you WILL be a Twitter expert and a better social media communicator.

PR News has lined up a distinguished panel of PR professionals and media experts to show you how to use Twitter, the do’s and the don’ts of tweeting and most importantly, how to tie Twitter to your business goals. They will present very tactical case studies showing what their specific communications goals were, and how they used Twitter to move the needle. This first generation of Twitter all-stars from the consumer brand, b2b, publishing and PR agency sectors will share the tactics used to engage consumers with their brands, boost their company's reputation, drive sales, increase their audience, communicate with stakeholders during a crisis and more.

As these Twitter experts will also show you, forging two-way, authentic and useful connections on Twitter now will pay off later should your brand have to face a reputation crisis.

By now, tweeting may seem like second nature, but attending this 90-minute webinar will show you how to make the most of this evolving and essential communications platform. 
*You can now view this Webinar on your iPad, iPhone or Droid

Twitter Follow PR News on Twitter and use the Webinar hashtag -- #prnews12

About the Webinar 

At this Webinar, you will get an overview of the latest Twitter trends, best and worst practices, and from our team of all-stars you will learn how to:

  • Attract more followers and increase audience engagement
  • Set up a Twitter account – from branding your Twitter page to creating a profile
  • Create hash tags to create timely buzz for your initiatives
  • Engage with existing and new audiences
  • Use Twitter as a listening tool and learn how and when to respond to tweets
  • Sell your products and services on this platform – without really “selling”
  • Build relationships with the media
  • Manage and protect your reputation using Twitter
  • Use Twitter as a research tool for developing new products and services
  • Increase traffic to your Web site and other social media pages using Twitter
  • Use Twitter to market your events – plus, how to create twitter-centric events
  • Improve your customer service efforts
  • Microblog with impact – how to say it in 140 characters
  • The latest and tested Twitter tools and resources
  • Allocate the right amount of time and resources to Twitter
  • Establish new business partnerships and strengthen bonds with current partners
  • Market new products without overselling to your audiences
  • Influence word-of-mouth perspectives on your brand
  • Integrate Twitter with your Facebook, LinkedIn and other social media initiatives
  • Prove the value of Twitter efforts to the C-suite
  • Tie Twitter to the bottom line
  • Use the latest Twitter tools and free resources to manage your efforts

Webinar Speakers: 

**The Webinar includes a Q&A with the following speakers:

Nada Arnot
Chief Digital Officer
RF Binder

Jonathan Bird
Creative Manager for Social Media
American Airlines

Ashley Howland
Social Media Manager
Baylor Health Care System


Regina D'AlesioRegina D'Alesio
Events and Special Projects Manager
PR News

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PRSA Accreditation  

PRSA APR Accreditation Maintenance Credits Approved: 1.0


Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to. Return to top

How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.


You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

    *You can now view this Webinar on your iPad, iPhone or Droid!

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What Equipment Do I Need? 

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.


  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
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($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

For questions regarding this Webinar, contact Saun Sayamongkhun at; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

*PR News does not offer any refunds for the Webinar. All sales are final.

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