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($359/location - CDs available for purchase)

> See Who Attends PR News Webinars

In just 90 minutes you’ll learn the tools and tactics you need to be a more effective spokesperson and to train your executives to shine in the media spotlight. 

Join PR News for this must-attend media training webinar that will show you how to craft sound bites that resonate with your audience; field difficult questions and bridge to your core message; and take control of your nonverbal communications habits. 

Proper media training for your organization’s spokespeople and senior leadership is not an option or a luxury—it’s a must in a media-saturated environment where off-message comments can go viral in a matter of seconds. If you are your organization’s lead spokesperson or you are responsible for media training your top executives, you need to know the latest best practices in crafting and disseminating messages on camera, in print and across social media platforms. 
*You can now view this Webinar on your iPad, iPhone or Droid

Twitter Follow PR News on Twitter and use the Webinar hashtag -- #prnews12

About the Webinar 

At this Webinar, you'll learn how to:

  • Convince the C-suite of the importance of media training
  • Craft quotable sound bites 
  • Map your messages
  • Develop clear and concise messages
  • Be a reliable source for journalists and bloggers 
  • Handle difficult questions from reporters
  • Deliver consistent messages across all media
  • Train executives and staff for any interview format, including on camera; in-person; over the phone; press conferences; and live, online interviews with bloggers
  • Train yourself and senior executives in mastering nonverbal cues
  • Keep relationships with journalists intact after you have been misquoted 
  • Respond to crises effectively

Webinar Speakers: 

**The Webinar includes a Q&A with the following speakers:

Stephanie Anderson
Director of Communications
The Community Builders, Inc.

John Friedman
Senior Director Public Relations

Aimee Steel
Strategic Communications Advisor
Holland & Knight


Regina D'AlesioRegina D'Alesio
Events and Special Projects Manager
PR News

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PRSA Accreditation  

PRSA APR Accreditation Maintenance Credits Approved: 1.0


Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to. Return to top

How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.


You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

    *You can now view this Webinar on your iPad, iPhone or Droid!

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What Equipment Do I Need? 

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.


  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
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($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

For questions regarding this Webinar, contact Saun Sayamongkhun at; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

*PR News does not offer any refunds for the Webinar. All sales are final.

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