What You Need to Know Now About Facebook Timeline for Brands

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($359/location - CDs available for purchase)

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This must-attend Webinar will show you how to integrate Facebook’s new Timeline format seamlessly as part of your everyday communications initiatives. Get to know the platform now so you can lead your organization and stay one step ahead of the competition.
Join PR News as our panel of communications leaders share their early adopter experiences with Facebook’s Timeline, which officially launched for brands on Feb. 29. You’ll learn tips on selecting a cover photo to visually capture your brand’s image; determine which company milestones to add to the timeline – and what to avoid; how the Timeline will impact the News Feed; and how to adapt your content strategy to keep your fans engaged and returning to your page.

By now, Facebook is fully ingrained in your daily social media and PR efforts. You’ve built a steady stream of content to keep your community actively engaged. But as Facebook evolves and adds new features, your digital strategy should also be updated. Right now Timeline is an opt-in feature for brands. This Webinar will prepare you for the forced shift to the Timeline format and help you leverage the feature for more Facebook success.

*You can now view this Webinar on your iPad, iPhone or Droid

Twitter Follow PR News on Twitter and use the Webinar hashtag -- #prnews12

About the Webinar 

  • Select the cover photo that visually tells your brand’s story
  • Incorporate company milestones into your brand’s timeline
  • Use Timeline to leverage your organization's heritage
  • Understand how Facebook Timeline will impact the News Feed
  • Create and post original content to engage your Facebook fans
  • Integrate Facebook PR strategies with other social media and PR tactics
  • Manage team ownership and time investment in Facebook

Webinar Speakers: 

Webinar Speakers:

Shauna Causey
Former social media lead for Nordstrom and Comcast

Lindsay Kniffin
Community Manager

Michael Jaindl
Chief Client Officer
Buddy Media


Regina D'AlesioRegina D'Alesio
Events and Special Projects Manager
PR News

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PRSA Accreditation  

PRSA APR Accreditation Maintenance Credits Approved: 1.0


Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to. Return to top

How Does the Webinar Work?  

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers


You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

    *You can now view this Webinar on your iPad, iPhone or Droid!

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What Equipment Do I Need? 

For the audio connection: For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.


  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
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($359 per site - CDs available for purchase)
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.)

For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

*PR News does not offer any refunds for the Webinar. All sales are final.

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