Top 100 Case Studies in PR, Vol. 4

Print Version
$495.00

Add to cart

 

Return to the PR Press Store

Overview:

When we compile this Guidebook every other year, we look for 100 Top Case Studies across all areas of PR, from crisis management to digital PR to corporate social responsibility to media relations. We bring you a mix of companies of all sizes, and campaign budgets of all levels to give you a behind-the-scenes look at the successes, the mistakes and the lessons learned of all kinds of PR initiatives. This is just a taste of the leading communications strategies you'll find in the pages of the PR News 100 Best Case Studies Guidebook. 

This one-of-a-kind book, from the publisher of PR News,  is packed with useful, specific, "how they did it" case studies -- a resource that you and your team can use for years. You'll learn the strategies employed by corporate, nonprofit and agency PR professionals; you'll get budget breakdowns and measurement strategies; and you'll be equipped with fresh, new ideas about how to execute a digital PR campaign or program that produces positive results. You'll hear what worked, what didn't, and why. Each study demonstrates some facet of ingenuity, innovation or integrated thinking, illuminating communications as a function that has matured with poise and established its indispensability to business practices.

These 100 best Case Studies are the editors' picks of the
most successful campaigns in:

  • Chapter 1: Anniversaries
  • Chapter 2: Branding
  • Chapter 3: Change Management
  • Chapter 4: Community Relations
  • Chapter 5: Crisis Management
  • Chapter 6: Employee Communications
  • Chapter 7: Events
  • Chapter 8: Financial Communications
  • Chapter 9: Measurement
  • Chapter 10: Media Relations
  • Chapter 11: Product Launch
  • Chapter 12: Public Affairs
  • Chapter 13: Repositioning
  • Chapter 14: Corporate Social Responsibility
  • Chapter 15: Digital PR

Surely there are more than 100 outstanding examples of well-executed communications campaigns and initiatives. In every case study in this book, you will take away at least one smart communications idea. Think about it: 100 ideas from one book. Start taking notes, applying these ideas and sharing them with us at PR News. We hope your next campaign will be included in the next volume of this Guidebook.

If you're thinking of reading this book, you get it. You know what PR can do. And you know what the absence of PR can do. But there's still a lot we can learn from our PR peers: new and smarter ways of influencing stakeholders.
We hope you'll enjoy PR News' Top 100 Case Studies!

Print Version
$495.00

Add to cart

 

Return to the PR Press Store

PR News does not accept returns for any of the PR Press Guidebooks. All sales are final. If you have any questions or receive a damaged or defective book, please contact the Client Services department at 888-707-5814; clientservices@accessintel.com.

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.