Domino’s Facebook Failure: You Love our Pizza? We’re Sorry!

August 13th, 2013 by

A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment.

PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

February 17th, 2012 by

One of the main attractions of Facebook for brands is its natural adaptability for contests and promotions of all kinds. A fun, original contest goes to the very essence of Facebook—it is an audience builder… Continued

Netflix: Who Am I? Why Am I Here?

February 16th, 2012 by

After another round of bad news, Netflix seems to be switching gears once again, and is perhaps sending a message to customers and investors that it is unsure of its own identity. On Oct. 24,… Continued

PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’

February 10th, 2012 by

Companies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and… Continued

A Few Things About San Francisco

February 2nd, 2012 by

At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued

An Opportunity for Pinkberry to Do Good

February 2nd, 2012 by

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued