Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.
Archive:
[VIDEO] PRNEWS Live Compares PR to Working at a Haunted House
October 20th, 2022 by Nicole SchumanPRNEWS welcomed Stacey Federoff, senior account executive at Red Havas and part-time haunted house employee. We discussed similarities between working as a haunt actor and a communicator.
[VIDEO] PRNEWS Discusses Hispanic Heritage Month and Communication
September 21st, 2022 by Nicole SchumanPRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.
Governor Cuomo Fumbles PR Response as Allegations Grow
March 2nd, 2021 by Sophie MaerowitzA trio of women has come forward with sexual harassment allegations against New York Gov. Andrew M. Cuomo, a PR nightmare for his office to say the least. For someone who was hailed as a great communicator during the early months of the pandemic, the governor has responded ineffectively. We asked PR pros what they would have done differently.
A Peek Inside a Crisis War Room From Chicago Navy Pier’s Top Communicator
February 23rd, 2021 by Sophie MaerowitzWe hear from Payal Patel, communications director at Chicago’s Navy Pier on her communications philosophy, building a crisis communications war room and PR’s role in the tourism industry’s recovery.
For Hilton, Crisis Planning and Flexibility Prove Key in Uncertain Times
February 9th, 2021 by Sophie MaerowitzNigel Glennie, VP, global communications at Hilton, offers insight into the communication side of the hard-hit travel and tourism industry and a preview of what he’ll be sharing during PRNEWS’ Crisis Management Virtual Event next month.
Sephora Cuts Ties With Divisive Influencer in PR Tradeoff
February 1st, 2021 by Sophie MaerowitzOn January 6 at 2:55 p.m.—about 20 minutes after insurrectionists breached the Capitol building—beauty influencer Amanda Ensing tweeted, “There’s not enough popcorn in the world for what’s about to happen.” Ensing has long been vocal about her political and religious views on social media. Sephora, partnered with the influencer on a skincare campaign, was forced to answer for its choice of brand ambassador.
Social Media Creatives Provide a Breather From Election Stress
November 5th, 2020 by Nicole SchumanUnless you’ve been living on Mars with no access to a livestream of Earth, there’s no denying that American’s emotions run the gamut right now. Many citizens’ stress levels, due to an elongated presidential election, have hit their peak. However, when things get tough in the U.S., some of our best and brightest creative coping mechanisms come through. Laughter is the best medicine for tense times, and social media is providing some of the most hilarious election memes, tweets and videos for comfort.
When Employees Call Out a Brand on Social, Should It Take a Stand?
October 16th, 2020 by Sophie MaerowitzSometimes, when a company fails to take full stock of its actions—particularly around internal operations—activist employees take to social media to call out their organization. When an employee’s post goes viral, PR pros are expected to pick up the pieces. So, what is the best course of action when an employee puts a company on the stand regarding DEI, the election or another hot-button topic? Experts weigh in.
Ocean Spray Juices Headlines, Making One TikTok User’s ‘Dreams’ Come True
October 7th, 2020 by Sophie MaerowitzOn Oct. 6, Ocean Spray CEO Tom Hayes posted his version of the latest viral video craze to hit TikTok, which has since racked up more than 1.3 million views. His video is a spin on a Sept. 25 video posted by TikTok user 420DoggFace208, the handle of Idaho warehouse worker Nathan Apodaca, 37. Squeezing some extra earned media juice, Hayes’ company donated a red pickup truck filled with bottles of Ocean Spray to Apodaca. The surprise gift video has seen more than a million views on Instagram, exhibiting cross-channel appeal.