Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?
A new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to.
On Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.
The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.