This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications.
Archive:
PR Roundup: Layoff Gone Viral, Edelman Trust Barometer, Hispanic Creatives
January 18th, 2024 by Nicole SchumanReading the Room: (When) Businesses Should Comment on Sensitive Issues
November 30th, 2023 by Shahar SilbershatzIn our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.
PR Roundup: CNN Touts Trump, COVID Emergency Ends, Best Times to Post on Social
May 11th, 2023 by Nicole SchumanLearn how CNN, the COVID emergency ending and social media times are impacting public relations this week.
Podcasts Can be a Critical Part of Your Crisis Strategy
May 10th, 2023 by Brett BruenPodcasts can be an effective way for executives to build credibility and trust with key stakeholders, argues our contributor.
How Brands Can Combat Crises Sparked by AI ‘Hallucinating’
May 9th, 2023 by Eric YaverbaumHow do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?
What Succession Gets Right (and Wrong) about Communications
April 25th, 2023 by Allison BraleyAs the award-winning TV show “Succession” closes out its final season, our contributor reflects on its representation of the communications industry.
PR Roundup: Oscar PR Preparations, Uvalde Comms Mistakes, No More Severance Silence
February 24th, 2023 by Nicole SchumanPRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.
Lessons in Timely and Tactful Response from the Newark Water Crisis
August 13th, 2019 by Meredith KlenkelThe Newark water crisis, like its sister tragedy in Flint, Michigan, has proven to be an insurmountable PR challenge for local government. More than 100 of the 240 water samples derived from the city of Newark this year contained federally unacceptable levels of lead, leaving impacted occupants of the city panicked for clean water. As families grow thirstier for an explanation behind the chaos, they have started to believe legal action may be the only way to motivate local government.
Release of Facebook Email Trove Provides Lessons on Second-Hand Crisis Response
December 6th, 2018 by Hayley JenningsAs part of an investigation into misinformation on the internet, a British parliamentary committee has just released internal Facebook emails and other company documents from 2012 through 2015. Released on Dec. 5, the documents were “originally sealed as evidence in a lawsuit brought against Facebook by Six4Three, an app developer,” according to the New York Times, and primarily focus on the company’s use of user data in conjunction with other partners.
Communications Lessons From Marriott’s Data Breach Announcement
November 30th, 2018 by Hayley JenningsOn the morning of Nov. 30, Marriott announced that the data of approximately 500 million customers had been compromised by a breach of the Starwood Hotels database. Starwood became a subsidiary of Marriott when it was acquired by the hotel chain in 2016, and according to the statement on Marriott’s news site the breach has been an ongoing occurrence since 2014 but wasn’t detected until Sept. 8, 2018. The breach impacts guests who booked stays at Starwood properties on or before Sept. 10., and could be the second largest in history.