Tag Archives: crisis management

UPS, FedEx Use Crisis Management to Save Christmas

Holiday shippers are being accused of ruining Christmas for many consumers. They will need to rely on some sincere crisis management to weather the storm.  | MORE »

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Live Fast & Furious, Die Young: Should Universal Use Paul Walker YouTube Videos to Drive Sales?

Paul Walker’s death in a fiery high-speed car crash raises some tough PR questions for Universal. Universal already had a “do as I say, not as I do” PSA starring Walker in the can. As of this morning, the PSA had only 16,593 views on YouTube. Should Universal promote that PSA harder? Make more Walker PSAs? | MORE »

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Contrast in Crisis Management: How Two Railroad Companies Reacted to Disaster

The contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to. | MORE »

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U.S. Brands Questioned in Bangladesh Factory Collapse

Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka.And even … | MORE »

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Weiner Returns to Twitter: Some Tips For Him (And Other Rehabbing Brands)

Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand. | MORE »

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Why Qantas Eliminated Its Media-Relations Twitter Feed

Australian airline Qantas shut down its media-facing Twitter account as of today.  | MORE »

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13 Tips for Effective Crisis Management

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis. | MORE »

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