Archive:

How to Ensure Your Message Gets Across in a Televised Interview

September 10th, 2013 by

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.

3 On-Point Ways to Make Sure Executive Quotes Are On Point

August 22nd, 2013 by

It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.

Quick Study: CR Reporting Rises Among Top 100 U.S. Companies; Optimizing Content for Sharing Pays Off in Traffic

February 17th, 2012 by

▶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations.… Continued

Petco’s Dog Clipping Problem Could Cut Reputation to the Bone

February 16th, 2012 by

The charges sound almost too crazy to believe, but even if there’s a sliver of truth to them, Petco should brace itself for a PR crisis. Two pet owners in Hawaii have sued Petco, alleging… Continued

CEO Cred Suffers Biggest Barometer Dip in 9 Years

February 3rd, 2012 by

Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued

Case Study: We Hold This Truth… Innovation Effort Drives Fans in Person and Online to Declare on the Dotted Line

December 3rd, 2011 by

Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war