In spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.
Archive:
[VIDEO] PRNEWS Live Dives Inside Edelman’s New Trust Barometer for 2023
January 19th, 2023 by Seth ArensteinFacebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
March 9th, 2012 by PRNEWS▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a
PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests
February 17th, 2012 by PRNEWSOne of the main attractions of Facebook for brands is its natural adaptability for contests and promotions of all kinds. A fun, original contest goes to the very essence of Facebook—it is an audience builder… Continued
Case Study: Using Twitter, American Airlines Defuses Security Incident
February 10th, 2012 by PRNEWSCompany: American Airlines Agency: Weber Shandwick Timeframe: August 19, 2010 Not all successful PR campaigns are born out of meeting rooms and brainstorm sessions—planning every precise detail down to the timing of tweets. This was… Continued
How to Make Your Social Media Policy Stick
February 8th, 2012 by PRNEWSMatthew Deffebach [Editor’s note: This article is the third in a four-part series on social media. Previous articles are “Blocking Employee Use of Social Media? It’s Time to Rethink Why” and “Social Media Policy a… Continued
CEO Cred Suffers Biggest Barometer Dip in 9 Years
February 3rd, 2012 by PRNEWSPrepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued