Tag Archives: Barometer

Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

Posted on 03/09/2012 by Admin

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a | MORE »

Posted in Digital PR, Featured, Internal Communication, Measurement, Media Relations, PR Insiders, Research, Social Media | Tagged , , , , , , , | Comments Off

PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

Posted on 02/17/2012 by PR News

One of the main attractions of Facebook for brands is its natural adaptability for contests and promotions of all kinds. A fun, original contest goes to the very essence of Facebook—it is an audience builder … | MORE »

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Case Study: Using Twitter, American Airlines Defuses Security Incident

Posted on 02/10/2012 by PR News

Company: American Airlines Agency: Weber Shandwick Timeframe: August 19, 2010 Not all successful PR campaigns are born out of meeting rooms and brainstorm sessions—planning every precise detail down to the timing of tweets. This was … | MORE »

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How to Make Your Social Media Policy Stick

Posted on 02/08/2012 by PR News

Matthew Deffebach [Editor’s note: This article is the third in a four-part series on social media. Previous articles are “Blocking Employee Use of Social Media? It’s Time to Rethink Why” and “Social Media Policy a … | MORE »

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CEO Cred Suffers Biggest Barometer Dip in 9 Years

Posted on 02/03/2012 by PR News

Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular … | MORE »

Posted in Corporate Responsibility, Crisis Management, Internal Communication, Media Training, PR Insiders, Research, Social Media | Tagged , | Comments Off