Search Results for: PR News’ PR People, People to Watch & Top Places to Work Awards Luncheon- November 29, 2012/page/3/www.prnewsonline.com/best-pr-advice

Six Overlooked SEO Tips that Will Translate to Big Bucks

November 24th, 2008 by Stephen Riegel

Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Put SEO under the microscope, and it consistently delivers. But marketers need to insure they are getting the most out… Continued

I’m Going on TV; What Do I Wear?

November 24th, 2008 by Iris Dorbian

You’ve done your media preparation and practice. You’re well acquainted with your interviewer, you know what questions to anticipate and you have a game plan for your responses. Now the one question that remains is,… Continued

How to Prevent Greenwashing Charges

November 24th, 2008 by Iris Dorbian

Wikipedia uses the sophisticated French-based portmanteau—a blend of two or more words—to classify greenwashing as a mixture of “green” and “whitewash,” describing the effect of company misleading consumers about its environmental practices or its products’… Continued

CSR Leaders Hopeful Despite Poor Economy

November 24th, 2008 by Iris Dorbian

“Corporate Responsibility in a New Economy: Findings of the Business of Social Responsibility/Cone “Corporate Responsibility in a New World” survey revealed that, despite difficult times and declining budgets, CR leaders are surprisingly optimistic, with 77%… Continued

Tip Sheet: Best of Times, Worst of Times: Mining Financial Communications When Crises Are the Norm

November 24th, 2008 by PRNEWS

By Dan Simon The financial services industry is currently living through its most unusual cycle in over a generation. To get a sense of how unprecedented the current situation is, consider the heritage of some… Continued

Case Study: I See London, I See France: Social Media Campaign

November 24th, 2008 by PRNEWS

Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just… Continued

Quick Study: Not All CEOs Distrusted; Web Habits Give Marketing Fractured Focus; CR in Modern Economy; Jump in PSAs

November 24th, 2008 by PRNEWS

*Heads of the Class: There may be a national and global shortage of trust in America's leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country's financial system, but… Continued

How To…Prevent Greenwashing Accusations

November 24th, 2008 by PRNEWS

Wikipedia uses the sophisticated French-based portmanteau--a blend of two or more words--to classify greenwashing as a mixture of "green" and "whitewash," describing the effect of company misleading consumers about its environmental practices or its products'… Continued

Pinching Pennies: Cost-Effective Product Launches in Turbulent Times

November 24th, 2008 by PRNEWS

With the economy having fallen on hard times, brand managers and their communications counterparts now find themselves faced with a difficult challenge: They need to launch new products and services to stay competitive, but consumers'… Continued

From Washington to the Web: Digital Democratizes Lobbying

November 24th, 2008 by PRNEWS

Financial institutions may win the "award" for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America's industrial and… Continued