PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. more

Likeable Media's Dave Kerpen, who will deliver the afternoon keynote at PR News' Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand. more

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career. more

According to Andrew Hindes of The In-House Writer, the social media age hasn't changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you're doing to make the journalist's job easier. more

Highlander Consulting's Gordon G. Andrew provides seven tactics to build internal support for PR's value within your organization. more

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