As social media matures, the need to measure online word of mouth and demonstrate success becomes indisputable. more

Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices. more

In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference. more

Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive social and environmental impacts—and solid economic returns. more

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