When properly trained, it's OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn? more

At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn't much different than the lead in a press release. more

A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota's current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V's of Crises." more

Although the Twitterverse is asking if folks are on #TeamConan or #TeamLeno, the real loser in this match is going to be NBC. It’s mind boggling that a huge media company could be so poor at media and public relations. more

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