Honoring the Best of the Best
Here they are: the top campaigns and agencies in PR. Our Platinum issue features a record number of categories (more than 40) and a record number of entries. Make no mistake, these winners and honorable mentions are the cream of a bumper crop, and were feted at a stellar luncheon on Sept. 14 in New York.
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Small PR Firm of the Year
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• Henson Consulting |
Honorable Mentions:
- Airfoil Public Relations
- HORN
- InkHouse Media + Marketing
- Schnake Turnbo Frank | PR
- Walker Sands Communications
Midsize PR Firm of the Year
|
• Cone Communications |
Honorable Mentions:
- Coyne Public Relations
- MWW
- Peppercom
- PMKBNC
Large PR Firm of the Year
|
• Ogilvy Public Relations |
Honorable Mentions:
- Cohn & Wolfe
- GolinHarris
- Ketchum
- Waggener Edstrom Worldwide
Anniversary
 |
Henson Consulting - Henson Consulting Perfectly Plates Lettuce Entertain You 40th Anniversary |
Honorable Mentions:
- Axiom Marketing Communications with The Village Company – Mr. Bubble’s 50th Birthday Bash
- Hill+Knowlton Strategies – Tenet Care Fund Birthday Celebration
- The Marcus Group - Forty for Goodness Sake
- Qorvis Communications, LLC – Operation HOPE 20th Anniversary Opportunity Bus Tour from Chaos to Community
- San Francisco Symphony Centennial Celebration
Annual Report
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• Entergy Corp. - Entergy Corporation's Low-Income Customer Progress Report |
Honorable Mentions:
- AICPA - Change. Vision. Opportunity.
- American Red Cross - Down the Street, Across the Country, Around the World
- Baylor Health Care System - 2011 Report to the Community: Innovation for Each Patient's Sake
- Charles Schwab Corp. – What I’ve Heard
- Dresser-Rand with Eric Mower + Associates – Operation Excellence
- Golden Gate National Parks Conservancy - 2011 Report to the Community
- The Port Authority of New York & New Jersey - Aviation Highlights 2010
- UT Southwestern Medical Center - 2011 Southwestern Medicine
- Weber Shandwick - The Yawkey Foundations 2011 Grants Report
Blog
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Apriso Corp. - Building Thought Leadership for a “Manufacturing Transformation” |
Honorable Mentions:
- Cone Communications – What Do You Stand For?
- Edelman – HP's 367 Addison Avenue Blog: The Ultimate Online Resource for SMB Success
- ESPN - ESPNFrontRow.com, ESPN's public facing corporate blog
- Makovsky + Company - Pennies for Your Thoughts: Driving Growth and Reputation Through "My Three Cents"
- Peppercom – Steve Cody's RepMan
- Scholastic Inc. – On Our Minds @Scholastic
Branding
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Hanna Lee Communications - Campari's "Year of the Negroni" |
Honorable Mentions:
- Catholic Charities Brooklyn and Queens - I'm for Brooklyn and Queens
- Edelman - Pantone Color of the Year: Making a Brand Synonymous with Color
- Fresenius Kabi/APP Pharmaceuticals - Stand Tall
- General Motors Corp. with Weber Shandwick - Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles
- Ketchum - DoubleTree by Hilton Cookie CAREavan Across America
- McDonald’s USA and GolinHarris - National Hiring Day: I Love My McJob
- Redbox: The Entertainment Destination
- RF|Binder - Dunkin’ Donuts: America Runs on Dunkin’, Dunkin’ Donuts Runs on PR
Cause-Related Marketing
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Bristol-Myers Squibb - Turning the HIV Fight into a Movement |
Honorable Mentions:
- The Mosaic Company - Home Runs for Food
- The Clorox Company - Power A Bright Future
- Cooney/Waters Group - Voices of Meningitis: Urging Moms to Vaccinate their Preteens and Teens
- Esurance - The Trevor Project
- Exponent PR - Caribou Coffee Brews Hope for a Cure
- Hunter Public Relations - Drops of Good: The Maxwell House Community Project
- MSLGROUP Americas - Pepto-Bismol Throws a Feast for All
- Porter Novelli Melbourne and Alzheimer’s Australia - Fight Dementia
- Samsung Electronics America with Weber Shandwick - Solve for Tomorrow
- Tide with DeVries Public Relations - Tide Loads of Hope Spreads to Help Haiti
Community Relations
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Massachusetts Mutual Life Insurance Company - MassMutual's Tornado Relief Efforts |
Honorable Mention:
- Cooper City Utilities – You Win: We All Win
- Davies – Bridging to a Sustainable Future
- Hart – Republic Services Transition Campaign
- Henry Schein Cares - American Dental Association’s Give Kids a Smile Program
- InkHouse Media + Marketing and Raytheon Company – 2011 Raytheon Pi Day
- Integrate Public Relations - Care2Spin benefitting Easter Seals Greater Houston
- Lockheed Martin IS&GS - STOP. THINK. CONNECT. Lockheed Martin Cyber Security Awareness Month
- Marmillion + Company – Blue Ribbon Resilient Communities for a Resilient Gulf Coast
- Minnesota Pork with Weber Shandwick – Oink Outings: A Passion for Pork, From Farm to Fork
- Philips Electronics North America Corp. – Philips Cares Employee Volunteerism Program
- U.S. Army with Weber Shandwick – Building an Army of Advocates
Crisis Management
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Massachusetts Mutual Life Insurance Company - MassMutual's Tornado Relief Efforts |
Honorable Mentions:
- 2K Sports - NBA 2K12
- Community Partnership of Southern Arizona - When Fear Ruled the Headlines: Crisis Response to the January 8, 2011 Tucson Shootings
- Dominion Resources – Hurricane Irene
- ESPN - ESPN "Linsanity" Headline
- Heineken USA - Beer Recall: Creating a Successful International Communications Brew
- JPA - Major Healthcare Association’s Response to Investigative Series
- MWW - Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots
- Ogilvy Public Relations - Fighting Fire with Fire: Resetting the Media Dialogue for Mexico
Employee Relations
|
MWW - Flight Plan for the Future: JetBlue Preserves Its Direct Relationship With Pilots |
Honorable Mentions:
- American Airlines with Weber Shandwick - Making Bold Moves: American Airlines Makes Biggest Aircraft Order in History
- Bacardi Limited - Engaging Employees in Celebrating 150 Years of Bringing People Together
- Brigham and Women’s Hospital - The Brigham Way 2011
- Latham & Watkins LLP – Start Well
- NextEra Energy - Reversing an Alarming Safety Trend
- Philips Electronics North America Corp. - We are Philips
- Syngenta – Growing Stronger Together: How the Internal Communications Team Shaped "One Syngenta"
- Dell and WPP Team Dell - Dell's "The Power to Do More" Campaign Launch
Event Marketing
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RF|Binder and Malaysia External Trade Development Corp. (MATRADE) - Malaysia Kitchen for the World 2011 |
Honorable Mention:
- AICPA - 2011 AICPA Accounting Competition
- Avocados from Mexico and CRT/tanaka - Avocado Takedown: No Guacamole Allowed
- Grow Marketing - Levi's Mirror, Mirror....What's My Curve ID?
- Humana - 2011 AEP Campaign
- Ketchum - DoubleTree by Hilton Cookie CAREavan Across America
- MWW - Bowling Industry Rolls a Strike: U.S. Open Comes to Cowboys Stadium
- PepsiCo with Weber Shandwick – PepsiCo Imagines the Future of Digital at SXSW 2012
- Qorvis Communications, LLC – Horatio Alger Special Concert to Promote Awareness in PA
External Publications
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Ogilvy PR with Merck Pharmaceuticals - Healthy Beginnings for Babies |
Honorable Mentions:
- The Axis Agency - Culture Magazine
- Davies - Telling a Powerful Story
- Hitachi America, Ltd. - Hitachi North America Group Company Brochure
- The Mosaic Company – Sustainability Report
- Novartis Consumer Health - Turbo and Scott
- U.S. Postal Service – Postal Facts 2011
- UT Southwestern Medical Center - 2011 Southwestern Medicine
Facebook Campaign
|
American Airlines with Weber Shandwick - Mystery Miles: More Than 230,000 Take Flight on Facebook With the AAdvantage Program |
Honorable Mentions:
- Anaheim/Orange County Visitor & Convention Bureau – Share Our Sunshine
- Integrated MarketingWorks – The Avocados from Mexico “Wake Up a Winner” promotion
- Disney Consumer Products - Disney Baby
- Essilor of America with Weber Shandwick – Combatting the Enemies of Clear Vision with Captain Crizal
- Foundation for Eye Health Awareness with Weber Shandwick - Make a Spectacle of Yourself with Think About Your Eyes
- MSLGROUP Americas - Pepto-Bismol Throws a Feast for All
- RF|Binder and Talenti Gelato e Sorbetto - Share the Love
- Wisconsin Department of Tourism - Travel Wisconsin's Summer Fun Report
Financial/Investor Relations
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SHIFT Communications - Appirio’s $60m PR Campaign |
Honorable Mentions:
- CA Technologies - Enhanced Capital Allocation Program
- CCG Investor Relations Strategic Communications - Clear Media Ltd. and CCG Investor Relations: We Can See Clearly Now - A Fast Growing Outdoor Advertising Company Builds a Strong Wall Street Following
- IndoPacific Edelman - ABM Investama IPO Communication Program
- S2Publicom - Arcos Dorados IPO
- Strategic Public Relations Group – Melco Crown Entertainment Hong Kong Primary Dual Listing
Global PR Campaign
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Walt Disney Studios Motion Pictures - Disney's The Muppets Global Publicity |
Honorable Mentions:
- Bacardi Limited - Celebrating 150 Years of Bringing People Together
- Bayer AG – Global Introduction of the LIFE Corporate Values at Bayer
- Financial Times – Launch of FT Mobile Web App
- Hilton Hotels & Resorts - Announcing an Authentic Experience for Chinese Travelers
- IEEE with Weber Shandwick - Raising IEEE's Profile from São Paolo to Shanghai
- Weber Shandwick - Mobil 1 Car Swap
Green PR
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NASCAR - NASCAR Green |
Honorable Mentions:
- APRA Porter Novelli – My Green City 2011
- Diageo PLC – Glass is Good
- MWW - MWW: Making MWW Matter More
- O'Malley Hansen Communications - HanesBrands Uses Green for Good in Latin America
- Türk Telecom – Environment Friendly Communications Campaign
- The Walt Disney Company - Disney Kids and Nature Celebration
Influencer Communications
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RF|Binder and Band-Aid Brand – Band-Aid Brand Rescues Fashion Emergencies |
Honorable Mentions:
- APCO Worldwide Washington, D.C. – Stop Air Tax Now
- Doral Bank - Women of Success (Mujeres d Exito)
- GolinHarris - McDonald’s Influencer Communications Plan/Building Brand Trust
- Mom Central Consulting – Whirlpool Test-Drive Campaign
- Edelman Frankfurt - How to couple David and Goliath: The Novartis midwife project
- Porter Novelli – The Laughing Cow Community Leaders
- Rogers & Cowan – Jenny Packham for Gossip Girl
- SHIFT Communications - Influencers Join the Block Party
- WALK PR - Your Photo. Your Right.
Internal Publication
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Kaiser Permanente - The Source: The Newsletter for Procurement and Supply |
Honorable Mention:
- Bally Technologies – Your Voice
- Disney Interactive - Disney Interactive Energizes Employee Community Via "Interface" and "Portal" News Channels
- Maryland Dept. of Business & Economic Development - myDBED
- The Mosaic Company - Grow Magazine
- MWW - 2012 Corporate Citizenship Report: Promise and Practice
- Pratt Institute - Prattfolio Magazine: 125th Anniversary Commemorative Issue
- Southwest Airlines - Southwest Airlines' LUVLines: Communicating to 43,000 Employees in more than 70 locations nationwide
Marketing Communications
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AICPA - ThisWaytoCPA |
Honorable Mentions:
- Adobe Systems – Adobe Launches Creative Cloud and Sparks a Corporate Brand Transformation
- Baptist Health South Florida – South Florida Meets the New West Kendall Baptist Hospital
- Downy with DeVries Public Relations - Downy Puts Mike in the Window for Clean Sheet Week
- Exponent PR - Novartis Uncovers the Dirty Truth about Fleas
- InterContinental Hotels Group – IHG's Check It Free Promotion
- The Reading Hospital and Medical Center - HeartSAFE Berks County
- School of Journalism and Mass Communications, University Of South Carolina - The Great Weiner War of 2011, Lulu's Hot Dogs
Media Event
|
• Ogilvy PR with National Heart, Lung and Blood Institute - The Heart Truth Red Dress Collection 2012 |
Honorable Mentions:
- Chandler Chicco Agency on behalf of Sanofi US - Get Back In Rhythm
- GolinHarris for Nintendo of America - Nintendo Drives Mario Kart 7 to a New Dimension
- MSLGROUP Americas - Prilosec OTC & Larry The Cable Guy Coach Football Fans on "A Better Way to Tailgate"
- Red Agency - Foodbank Australia: Bridge the Hunger Divide
- Weber Shandwick - Mobil 1 Car Swap
- Powell Tate - Highlighting Weight Watchers as a Leader and Partner in Public Policy Conversations on Reversing the Obesity Epidemic
Media Relations
|
• General Motors Corp. with Weber Shandwick -Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM's Revamped Vehicles |
Honorable Mentions:
- Hill+Knowlton Strategies – Tracking health reform all the way to the Supreme Court
- Makovsky + Company – Launching a New Category in Vision Technology and Building a National Sales Network
- McDonald’s USA and GolinHarris – McDonald’s Commitments to Improved Nutrition Choices
- MWW - Re-Shaping Zumba's Image from Dance Workout Phenomenon to Global Multimedia Giant
- National Restaurant Association - Kids LiveWell
- NBC Entertainment – Smash
- Ogilvy PR with Blurb - Bringing Your Story to Life
- Samsung Telecommunications America - Samsung Mobile Blows Away Tablet Competition with Launch of the Galaxy Tab 10.1
- Symantec Corp. and Connect Marketing - Symantec Honey Stick Project
- The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration
Multicultural
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Hilton Hotels & Resort - Announcing an Authentic Experience For Chinese Travelers |
Honorable Mentions:
- Bristol-Myers Squibb - Turning the HIV Fight into a Movement
- Cigna – Haitian Creole Triangular Postcard
- Euro RSCG Worldwide PR with Transitions Optical, Inc. – Creating Cultural Connections to Reinforce Eye Health Leadership
- Flowers Communications Group - MillerCoors Urban Entrepreneurs Series
- Ogilvy PR with National Heart, Lung & Blood Institute – The Heart Truth
- Ogilvy PR with National Kidney Disease Education Program - Kidney Sundays Helps African Americans Understand their Risk for Kidney Disease
- Porter Novelli – SOYJOY: "Yo SOY" Hispanic Campaign
- Time Warner Cable – Hispanic Heritage Month Campaign - El Reto Fast Five
Online Communication
|
Cohn & Wolfe with Valvoline - Guaranteeing a New Era in Polling: Valvoline & SportingNews.com Team to Empower Fans |
Honorable Mentions:
- Ames Scullin O'Haire - Piedmont Healthcare Launches HealthWatchMD
- County of Los Angeles, Chief Executive Office - LA County Goes Digital With Annual Report
- IEEE with Weber Shandwick - Digital Storytelling to Advance IEEE's Technology Leadership at CES
- Indianapolis Airport Authority - Maximizing IND's "front door to the city" during Super Bowl XLVI
- InkHouse Media + Marketing – InkHouse for Zmags: Meet the Connected Consumer
- Marina Maher Communications – Robitussin 100,000 Simple Acts of Relief Sweepstakes and Last Names Giveaway
- Porter Novelli - SOYJOY: "Yo SOY" Hispanic Campaign
- rbb Public Relations with AlphaStaff - Superheroes of HR
Online Press Room/Media Center
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Rotary International Media Center Powered by Synaptic Digital
|
Honorable Mention:
- AICPA - AICPA Press Center Redesign
- Bally Technologies - Bally Online Newsroom
- Cisco Systems – The Network: Cisco's Technology News Site
- Diamond Public Relations – Online Media Resource Center
- NASCAR Integrated Marketing Communications - NASCARMedia.com
Podcast and/or Videocast
|
American Chemical Society - Bytesize Science |
Honorable Mentions:
- Carmichael Lynch Spong with WebmasterRadio.FM - Untying the Purse Strings of America’s Most Powerful Consumer
- Dixon Schwabl and Greater Rochester Enterprise - Eyes On The Future Radio Show
- National Shooting Sports Foundation - NSSF’s Shooting Sportscast
- Scholastic Inc. - Coming to America: Ellis Island - A Virtual Field Trip
- Strategic Public Relations Group – SouthGobi Resources Ltd - Global live webcast of financial results presentation
PR on a Shoestring
|
• American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses |
Honorable Mentions:
- American Red Cross - Save-a-Life Saturday
- Disney Consumer Products - Disney Introduces AppMATes Mobile Application Toys
- Edelman - Pantone Color of the Year: Making a Brand Synonymous with Color
- Fleishman-Hillard Kansas City - Talking Sex Together (TxT): Going Mobile with Sex Ed and Teen Pregnancy Prevention
- Formula - Native Union POP Phones Launch
- National Restaurant Association - Kids LiveWell
- Ogilvy Public Relations - The Guinness Storehouse: The Friendliest Place on Earth for St. Patrick's Day
- Osborn Barr - 2011 Monsanto America's Farmers Mom of the Year Contest
- Qorvis Communications, LLC - Operation HOPE 20th Anniversary Opportunity Bus Tour: From Chaos to Community
- Reading Is Fundamental - Book People Unite
- Red Agency - Foodbank Australia: Bridge the Hunger Divide
Press Release
|
Southwest Airlines - Southwest Airlines Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design |
Honorable Mentions:
- Bally Technologies – U.S. Marine Wins $2.9 Million on Bally Slot Machine
- Domino’s Pizza – New Domino’s Chicken & Bacon Carbonara Artisan Pizza & “No” Campaign
- Howard Johnson International - Howard Johnson’s Don Draper Promotion
- Reading Is Fundamental - Book People Unite
Pro Bono
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• three on behalf of the Georgia Dental Association - Georgia Mission of Mercy Communications Plan |
Honorable Mentions:
- Hart - Summer Food Program on behalf of ProMedica
- KC Projects LLC - Shelby Humane Society
- The Marcus Group – Little Kids Rock
- Red Agency - Foodbank Australia: Bridge the Hunger Divide
- Turkcell - Turkey’s Money-Box for Van
Product Launch
|
Cone Communications - My Underwear is Cooler Than Yours: Jockey Launches Staycool Collection |
Honorable Mentions:
- American Girl, LLC with Weber Shandwick - The Music of American Girl: Partnering in Perfect Harmony
- Coburn Communication - SOMEDAY By Justin Bieber Fragrance Launch
- Cohn & Wolfe with Valvoline - Valvoline NextGen: Launching a "Green" Motor Oil without Making Influencers See Red
- Impress Labs - Deca Technologies Launch
- Hellerman Baretz Communications - 7,000 to 1: Holwell Shuster & Goldberg New Law Firm Launch
- Hill+Knowlton Strategies - The Force is Strong with "Star Wars: The Complete Saga" on Blu-ray
- Sprint and Stanton Communications - Taking Mobility to a Whole New Dimension
- The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration
PSA
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Chamberlain Healthcare Public Relations - Kids Kicking Cancer PSA Campaign & Breath Break App Launch |
Honorable Mentions:
- AICPA - Feed the Pig
- American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
- American Beverage Institute – Negligent Driving
- PR Newswire Association LLC & Feinstein Kean Healthcare - Choose You Over the Flu: Public Service Announcement for Families Fighting Flu
- Rx Mosaic Health - Check Out Your Gout
- Ogilvy PR with U.S. Department of Veterans Affairs - Faces of TBI
Public Affairs
|
Nyhus Communications - Washington United For Marriage Launch |
Honorable Mentions:
- Arizona State University - Tempe Coalition’s 21 or Too Young Campaign
- Entertainment Software Association with Weber Shandwick - Protecting the First Amendment in a New Era of Communications Media
- FTI Consulting - Allstate/National Journal Heartland Monitor Poll
- Hill+Knowlton Strategies - American Action Forum Elevates Expert Voices on Affordable Care Act During Historic Supreme Court Oral Arguments
- Illinois Tollway - Move Illinois: The Illinois Tollway Driving the Future
- Ogilvy Public Relations Worldwide Taipei - Taiwan, Rice Up!
- Powell Tate/Weber Shandwick - Keeping the Promise: Advancing the Artificial Pancreas for the Millions of Americans with Type 1 Diabetes
- Rusnano - Nanotechnology Public Awareness Program for Russia
- Stratacomm and UNICA - A Sweeter Alternative: Ending the Tariff on Sugarcane Ethanol
- Waters Corp. and GolinHarris - Building a Global Network of Partnerships to Improve Food Safety
- Weber Shandwick - Communications for Democracy: Supporting Nigeria's Elections
Re-Branding/Re-Positioning
|
• MWW - Remaking Jimmy Dean from a Sausage Brand into a Breakfast Brand |
Honorable Mentions:
- ComBlu - Repositioning an Iconic Brand: Encyclopaedia Britannica
- Cone Communications – Fiber One Great Taste Campaign
- General Motors Corp. with Weber Shandwick - Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM's Revamped Vehicles
- Grow Marketing - Dockers “Are You an Alpha Fan?”
- Intuit - Establishing Intuit as an Innovative Growth Company
- Newlink Communications – Barrick: Turning a Complex Crisis into Gold in the Dominican Republic
- Siemens Corporation with Weber Shandwick - Cities as Customers: Branding Siemens as Today’s Go-To City Expert
Research & Measurement
|
PRIME Research – Changing Behavior Through PR: Earned Media Boosts Campaign Effectiveness During Medicare Open Enrollment |
Honorable Mentions:
- Allstate Insurance Company – Strategic Reputation Management
- The Mosaic Company – "I Am Mosaic" Campaign
- Determinus (part of the Chandler Chicco Companies) – The STOP Obesity Alliance
- Siemens Corporation with Weber Shandwick – Cities as Customers: Branding Siemens as Today's Go-To City Expert
Satellite Media Tour
|
RF|Binder and McGraw-Hill Education - Tablets and Devices: An Educational Frontier |
Honorable Mention:
- American Red Cross – American Red Cross Remembers Haiti: Years One and Two
- GolinHarris - Breathe Right’s Breathe Better. Sleep Better. Challenge
- Macy’s - Celebrity Chef Rick Bayless Brings "The Macy's Culinary Council Thanksgiving & Holiday Cookbook" to Life During SMT
- MilkPEP with Weber Shandwick – REFUEL: got chocolate milk? Campaign: "my After"
- Rx Mosaic Health - Check Out Your Gout
Social Media
|
• The Clorox Company - Check-in for Check Ups |
Honorable Mentions:
- American Academy of Ophthalmology - Want Scary Eyes? The Dangers of Non-Prescription Decorative Contact Lenses
- Conagra Foods with Edelman Digital - Slim Jim Online Community Management
- CRT/tanaka - “Like Bissell, Love Pets: A Facebook Campaign to Help Pets Find Forever Homes”
- Fuse LLC – Gatorade’s Go All Day Sessions
- HORN - Tech the Halls: HORN Turns Reporters into Rockstars
- Major League Baseball - MLB Fan Cave
- McDonald’s USA and GolinHarris - Introducing Chicken McBites: Bite-Sized Enjoyment
- Porter Novelli - HP hosts “Inkology at Home: Ink Challenge”
- Porter Novelli - SOYJOY: “Yo SOY” Hispanic Campaign
- Red Agency – Mortein: Kill or Save Louie the Fly
Speeches
|
U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication |
Honorable Mentions:
- American Osteopathic Association – “Thinking Osteopathically”
- Cars.com – Best of 2011 Welcome Speech
- The Mosaic Company - University of Tampa Fellows Forum Speech
- Office Depot Foundation – “Leadership Strategies for Nonprofit Organizations”
- Pacific Gas and Electric Company – Bay Area Council California Outlook Conference Speech
Trade Show/Event PR
|
Hill+Knowlton Strategies - Ford Motor Company at CES 2012: We are a Technology Company |
Honorable Mention:
- Bell Helicopter - Bell 525 Relentless Product Launch
- Disney Consumer Products - Cars 2 Revs Up American International Toy Fair
- GolinHarris for Nintendo of America - Nintendo PR Drives Mario Kart 7 to a New Dimension
- International Game Technology - IGT Launches Its Ghostbusters Slots at G2E, Slimes the Competition
- MWW - Jimmy Dean Launches No Kid Hungry Initiative at BlogHer '11
- Toy Industry Association - 109th American International Toy Fair,
- UN Foundation, 92Y, Mashable – Social Good Summit
Twitter Campaign
|
• American Airlines with Weber Shandwick - #AAGalaxy: American Airlines Socializes New In-Flight Entertainment Offering with Twitter Hashtag Promotion |
Honorable Mentions:
- Arketi Group – 2012 Technology Tweet Tournament
- Disney Consumer Products – Disney Living RT2WIN Sweepstakes Campaign
- Hill+Knowlton Strategies and salesforce.com - Desk.com: Bringing the Social Revolution (And Burritos) To Small Businesses
- McDonald’s USA and GolinHarris – Perfect Pair: Frozen Strawberry Lemonade
- RF|Binder and Scharffen Berger Chocolate Maker - Scharffen Berger Daily Retweet Contest
- San Diego Gas & Electric - Pacific Southwest Event
- Waggener Edstrom Worldwide & tenfour – Tweet-A-Beer
- WCG – Hershey’s Cookie Headquarters
Video Program
|
Resolute Consulting - Brookfield Zoo: Operation Rhino |
Honorable Mentions:
- Counterpart International - Filling Stomachs, Feeding Minds in Senegal
- Disney Consumer Products - Disney*Pixar Cars 2 Toy Fair Video Campaign
- GM Western Region Communications & Weber Shandwick - Chevy Drive N Date Revs Up Speed Dating Like Never Before
- Hunter Public Relations - Hunter PR Presents: “Stuff PR People Say”
- Lockheed Martin Corp. – JAGM "Go In Cool" Whiteboard Video
- Orange County Transportation Authority - OCTA "Catch a Ride on Metrolink" Music Video
- Ogilvy PR with U.S. Department of Veterans Affairs - From Surviving to Thriving
- United States Postal Service Corporate Communications - Systems at Work
Web Site Marketing
|
Home Front Communications - Freight Rail Works |
Honorable Mentions:
- Accenture - Accenture Corporate Website Redesign
- The Ayn Rand Institute – Atlas Shrugged Video Contest
- Bell Helicopter – Bell 525 Relentless Product Launch
- Feinstein Kean Healthcare – Partnering for Positive Action…Sharing Stories from the Frontlines of the ViiV Healthcare Effect
- Moet Hennessy, Hennessy Brand - KAWS x Hennessy Press Release with QR code
- Ogilvy PR - IRS Free File: The "Less Taxing" Way to Prepare and e-File Federal Taxes
- Waggener Edstrom Worldwide – Sasquatch Music Festival
Word of Mouth/Viral
|
Marina Maher Communications – Head & Shoulders’ Mane Man Delivers Legendary Results by Scaring “Guy’s Guys” All Over the World |
Honorable Mentions:
- Buffalo Wild Wings with Fleishman-Hillard – Save our Season
- Dentsu Communications – Siemens Competition in Math, Science & Technology
- Downy with DeVries Public Relations - Downy Puts Mike in the Window for Clean Sheet Week
- Indianapolis Airport Authority – Carmina Burana Flash Mob
- Missouri Department of Conservation – Invasive Species Alert: “ZOMBIES!”
- Wisconsin Department of Tourism - Travel Wisconsin and Pure Michigan Pair Up for Mittengate
WOW! Award
|
• H&R Block / Elasticity - The ’Stache Act, a case study of the greatest mustache campaign in history |
Honorable Mentions:
- Downy with DeVries Public Relations – Downy Puts Mike in the Window for Clean Sheet Week
- GM Western Region Communications & Weber Shandwick - Chevy Drive N Date Revs Up Speed Dating Like Never Before
- Hill+Knowlton Strategies – The Force is Strong with “Star Wars: The Complete Saga” on Blu-ray
- Jennie-O Turkey Store - Jennie-O Creates Turkey Burger Converts One Switch at a Time
- Major League Baseball – MLB Fan Cave
- The Venetian Resort-Hotel-Casino - The Venetian and The Palazzo Las Vegas Announce First-Ever Winter in Venice Holiday Celebration