PR and marketing professionals are asked to be experts at so many things nowadays—writing, still photography, video, live streaming, annual reports, crisis management, data visualization, pitching the media, live stunts, measurement, data analysis, social listening, Facebook, Twitter, Instagram, Snapchat, SEO, cause-related marketing, community relations. Need we go on?
Communications professionals must constantly be learning while they're working overtime to make their messages heard, help their brand's bottom line and beat the competition. Their inspiring leaps in skill, creativity and versatility can find no better showcase than at PR News' annual Platinum PR Awards, which celebrate the best communications programs and teams of the past year. We'll announce the winners and honor all of the finalists for the 2016 Platinum PR Awards at our luncheon on Oct. 19 at the Marriott Marquis in New York.
We'll also be inducting four campaigns into PR News' Platinum Hall of Fame, which honors communications campaigns or initiatives that were launched three or more years ago and that will likely be referred to in years to come as having had a larger impact than even their creators might have imagined.
The 2016 Platinum PR Awards luncheon will be co-hosted by comedian Aparna Nancherla, profiled in the New York Times recently on the eve of her tour supporting her new album on Tig Notary’s Bentzen Ball Records label and in anticipation of her upcoming Comedy Central special. Nancherla has also appeared on "Inside Amy Schumer,” “Love," "Last Comic Standing” and “I Love the 2000’s.” Sharing co-hosting duties will be "Orange Is the New Black" cast member Catherine Curtin; she also has a role in the HBO's much-buzzed-about upcoming series "Insecure."
The luncheon will be sponsored by Business Wire and Aflac.
2016 Platinum Hall of Fame Inductees
Centers for Disease Control and Prevention – Preparedness 101: Zombie Apocalypse
Coca Cola Company – #ShareaCoke
T-Mobile – Un-carrier
United Nations Foundation and 92nd Street Y – #GivingTuesday
2016 Platinum PR Awards Finalists
PR Professionals of the Year
- Mia Carbonell, Forbes Media
- Steve Ertel, WWF
- Heather Feit, PMK•BNC
- Janice Kapner, T-Mobile
- Wendy Lund, GCI Health
- Sara Robertson, National Education Association
- Adriana Stan, W Magazine
- Jon Sullivan, Aflac
- Brad Burke & Adam Woullard, Weber Shandwick / FleishmanHillard
Large PR Firm of the Year
- Burson-Marsteller
- Cohn & Wolfe
- Finn Partners
- LEWIS
- Ruder Finn
Midsize PR Firm of the Year
- Coyne PR
- Eastwick
- GCI Health
- ICR, Inc.
- InkHouse
- Matter Communications
- Marina Maher Communications LLC
- Peppercomm
- PMK•BNC
Small PR Firm of the Year
- Hawkins International Public Relations
- HCK2 Partners
- Henson Consulting, Inc.
- High10 Media
- INK Public Relations
- Murphy O'Brien Public Relations
- Schmidt Public Affairs
- Singer Associates, Inc.
- Solomon McCown & Company
- Warschawski
Team of the Year
- Bayer Corporation - Communications, Government Relations & Policy Group
- Cisco Corporate Communications
- FleishmanHillard - Aflac
- COM - Global Public Relation Team
- IW Group, Inc. - CODE
- Ketchum - Mastercard
- Procter & Gamble - Internal Communications
- Salesforce Corporate Communications - Dojo
- Tableau Software – global PR Team
Anniversary
- Bayer Corporation - Making Science Make Sense: 20th Anniversary
- Cargill, Inc. - 150th Anniversary Program
- CITGO Petroleum Corporation - Caring for Our Coast: Commemorating the 10th Anniversary of Hurricane Katrina
- Coyne PR - Goodyear’s Road to the Cotton Bowl Traditions Campaign
- Edelman - Dove Men+Care First Fatherhood Moments
- Kiwanis International - Centennial Celebration
- Ruder Finn on Behalf of The Michael J. Fox Foundation for Parkinson's Research - A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base
- Southwest Airlines - Celebrating Southwest Airline’s 30 Years of Commitment to Tennessee through Tennessee One
- Text100 - SolarWinds IT Pro Day
Annual Report
- COHN Marketing - DCT Industrial 2015 Annual Report
- Digital Kitchen - The Coca-Cola Company 2015 Annual Review: Our Journey Forward
- Federal Reserve Bank of Atlanta - The Graying of the American Economy
- Hydro One Limited
- National Association of Insurance Commissioners - “To Serve & Protect in the Digital Age”
Blog
- The Creative Group
- PadillaCRT - Maintaining the Effectiveness of the Buzz Bin Blog during an Agency Acquisition
- Regional Transportation Authority Northeastern Illinois - Ride On Blog
- Tableau Software
- Voce Communications - Palo Alto Networks Blog: The Authoritative Resource for Media and Cybersecurity Leaders
Branding
- Activision with PMK∙BNC / Step 3 PR - Destiny: The Taken King
- IBM with Text100 - IBM Watson in 2015: The Dawn of the Cognitive Era
- Molina Healthcare, Inc. - "Like Family" Integrated Campaign
- DFW Airport & PAVLOV Agency - DFW Airport's new global brand identity - "Travel. Transformed."
- Story Partners - Trucking Industry: Moving the Numbers to Move it Forward
- WPP - The New Face of Lincoln New England Development
Cause-Related Marketing
- American Heart Association and Novartis Pharmaceuticals Corporation with Cohn & Wolfe and Edelman - Rise Above Heart Failure
- Coburn Communication - "Be Good To Each Other" on behalf of CustomInk
- American Lung Association & CVS Health, Edelman: LUNG FORCE
- Esurance - Equal Dreams
- Finn Partners - NO MORE. Together We Can End Domestic Violence & Sexual Assault
- Grey New York - Guns With History
- Havas PR North America - #GivingTuesday: The Day the World Gave Back
- Ketchum on behalf of Michelin - Beyond the Driving Test: Michelin Puts Air in Teens' Tire Awareness
- Mohawk Flooring - Cushion the Fight Against Breast Cancer
- PwC LLP - Student Loan Program
Community Relations
- Aspen Dental Management, Inc. - Healthy Mouth Movement
- Cohn & Wolfe with Bayer- Rallying Men Around the World to Speak Up About Advanced Prostate Cancer
- CSX and APCO Worldwide - Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel
- Elefante - Nivea New Rinks: Big Difference for Small Communities
- Finn Partners - Welcoming the Transgender Traveler
- IBM with Ketchum - Reinventing the American High School
- MSLGROUP for The Home Depot - Celebration of Service: Creating Independence at Home for U.S. Veterans
Crisis Management
- Clapp Communications - FOP PR During the Baltimore Riots
- Booz Allen for the Department of Veterans Affairs - Transforming VA Community Care: How we will get there
- HCK2 Partners - Labinal Power Systems Corporate Transition Announcement
- Porter Novelli New York - The Almond Industry Weathers the Drought
Employee Relations
- Federal Reserve Bank of Atlanta - Values
- FedEx Ground - Email Eddie
- IBM - Think Academy 2015
- The Home Depot Foundation - Celebration of Service: An Army of Associates Creates Independence at Home for U.S. Veterans
- MerchantCantos LLC - Philips Healthy Society Series
- Ruder Finn on Behalf of GSK - GSK Global Vaccines U.S. R&D Center: Driving Employee Awareness and Excitement
- SAP North America - SAP Q4 Digital Business Challenge
- Singer Associates, Inc. - The New Stanford Hospital: Preparing 8,000 staff for the most advanced hospital in the world
Event Marketing
- Allison+Partners - Dew Tour Chicago and Los Angeles: Bringing the Dew to the Masses
- AMN Healthcare and Finn Partners - 2015 Survey of Registered Nurses
- Bayer Corporation - Bayer Presents Luke Bryan Farm Tour
- Brand USA - National Parks Adventure Global Film Premiere
- Burson-Marsteller - The SPAM Brand: First National SPAMERICAN Food Truck Tour Featuring Chef Curated Recipes
- eBay - Hot Deals for Hot Days
- GSK Consumer Healthcare - Where There’s a Will, There’s a Why
- Inspira Marketing Group - GEICO Player's Academy
- Team Epiphany - FIGHTBALL Re-Invigorates One-On-One Basketball for Millennial Market
External Publication
- Best Friends Animal Society - Best Friends Magazine
- Cherokee Nation Businesses - Anadisgoi magazine
- Clapp Communications - FOP's After Action Review
- Henson Consulting, Inc. - Magellan Development's No Parallels Magazine
- Makovsky - Soraa Product Guide
- PepsiCo - Innovation Download
- Raytheon Company - 2014 Corporate Responsibility Report
- Sabre Corporation - The Future of Hotel Booking: A Guide to Hotel Retailing from PSFK & Sabre
- US Postal Service - Postal Facts 2016 (online)
Facebook Campaign
- Belstaff with Weber Shandwick - The World's First Facebook Film Premiere
- Food Lion - From Facebook Fans To Feeding Families
- Loyola University New Orleans - "Fin It to Win It": April Fools' Day Joke
- Molina Healthcare, Inc. - Community Champions Facebook Challenge
- UN Foundation - #EarthToParis
- Weber Shandwick and GSK - Tumsworthy
Financial/Investor Relations
- com - Booker-Frederick Acquisition Announcement
- Financial Profiles, Inc. - STORE Capital: Creating a Best in Class Net-Lease REIT Company Profile on Wall Street in Under Two Years
- Hydro One Limited - IPO Investor Roadshow
- Porter Novelli - T-Mobile's Earnings Call Drinking Games
- Strategic Public Relations Group - Creating the Next Miracle
- Strategic Public Relations Group - Nameson: Knitting a Path to Success
Global PR Campaign
- AGT-agency, LLC - International Children’s Social FOOTBALL FOR FRIENDSHIP
- Cohn & Wolfe with Bayer - Rallying Men Around the World to Speak Up About Advanced Prostate Cancer
- CONRAD HOTELS & RESORTS - Stay Inspired
- Current Marketing - #GladtoShare on World Food Day with Glad Food Protection
- Edelman - The Vaseline Healing Project
- Grey Activation & PR - The Swedish Number
- Ketchum on behalf of Mastercard - Mastercard Puts the ‘World’ in Mobile World Congress
- Tableau Software - Vizable Global PR Campaign
- Thomson Reuters - Thomson Reuters Base Erosion and Profit Shifting (BEPS)
Green PR
- Experiencias Xcaret - Sustainability and PR Efforts in the US
- Havas PR Global Collective - Earth To Paris: A Global Movement for Bold Planet Action
- Solar Energy Industries Association (SEIA) - Million Solar Strong
Influencer Communications
- Coyne PR - Pennzoil Influences DIYers With Digital Engagement and Real World Activation
- FleishmanHillard Vanguard - PepsiCo's "Domik v derevne" brand: "Time to drink kefir"
- H+M Communications - Driving Latino Audiences to Universal Pictures' "Compton"
- Ketchum on behalf of Michelin - Beyond the Driving Test - Michelin Puts Air in Teens' Tire Awareness
- LINKS Worldgroup - Marriott Rewards & UMG #WithTheBand with Juanes
- Munchkin, Inc. - Orcas Live in Oceans
- Porter Novelli - The Laughing Cow Love Your Local Events
- Responsibility.org & SOMA Strategies - #TalkEarly
- TogoRun – National Obesity Care Week supported by Novo Nordisk
Internal Publication
- JLL - Connections Newsletter
- Molina Healthcare, Inc. - Executives in an Elevator
- Montreal Children's Hospital - We should talk. Parlons-en.
- Procter & Gamble - P&G Internal News: Raising the Bar
- United States Postal Service/Eastern Area - Eastern Area Update
- US Postal Service - LINK Mobile
Marketing Communications
- Cohn & Wolfe - Colgate Encourages Consumers to Save Water Because #EveryDropCounts
- Esurance - Esurance Election Insurance
- Food Lion - Igniting Customer and Associate Engagement Around Diversity through Strategic Partnership with CIAA
- GOLD PR - Invisalign 'Unbrace Teen Confidence'
- Hampton by Hilton - Uncovers and Inspires a New Type of Traveler: The “Seekender”
- Hill+Knowlton Strategies - One Day Pay: Submit Today, Smile Tomorrow with Aflac
- PadillaCRT - Little Changes for a Healthy New Year
- rbb Communications - Turning Bridezilla into “Bride-chilla” with Secrets Resorts & Spas
- RF Binder - Dunkin' Donuts' PR Pours It On in 2015
- WE Communications - An Old Tradition with a New Twist: Woodford Reserve $1,000 Mint Julep Cup Campaign
Media Event
- Chevy West Coast Communications - 2016 Chevy California Double
- Coyne PR - Media Receive First-‐Ever Peek Inside the ChapStick Lip Lab
- Flashpoint PR - A LEGO Celebration of American Innovation
- GCI Health - America's Diabetes Challenge
- Grayling PR - Faraday Future Unveils FFZERO1 Concept Car
- Hilton Worldwide With Edelman - Hilton Inspires Thousands To “Stop Clicking Around” & Start Playing With Surprise Concert
- New Era Cap - New Era Cap Super Bowl 50 Campaign
- PMK•BNC and PepsiCo - Pepsi + EMPIRE Partnership
- Porter Novelli - T-Mobile Launches Binge On with Un-carrier X
- Republican National Committee - Debate Innovation Project
- Ruder Finn, Inc. - Novartis walks the talk of patient-centricity and corporate transparency by opening its doors to media
- Sparkpr - Cobalt Aircraft: Soaring To New Heights
Media Relations
- Bayer Corporation - Making Science Make Sense: 20th Anniversary
- Cohn & Wolfe - Colgate Encourages Consumers to Save Water Because #EveryDropCounts
- Creation - Going for Gold: Pizza Hut’s Golden Garlic Knot Pizza Shines at Super Bowl 50
- Hanna Lee Communications, Inc. - PR Campaign for Porchlight Bar Drives 1.5 Billion Impressions
- Hill+Knowlton Strategies - Banfield Pet Hospital Pet-Friendly Workplace “PAWrometer”
- Ketchum on behalf of Mastercard - Mastercard “Wears” the Future of Connected Commerce on its Sleeve
- MSLGROUP - Celebration of Service: Creating Independence at Home for U.S. Veterans
- MWWPR - Subaru Drives Home the Shocking Need for Pet Safety
- National Geographic Channel - Story of God Media Relations Campaign
- The Quaker Oats Company - Quaker Keep Playing! With Chewy
- Reebok International Ltd. - Reebok Says See Ya Soda
- Weber Shandwick & PMK*BNC - Stella Artois "Give Beautifully" Holiday Campaign
Multicultural Campaign
- Brown-Forman Corporation - Jack Honey adds extra flavor to the mix with Art, Beats and Lyrics
- Cohn & Wolfe - Colgate Total's 30 Days of Laughter
- Coyne PR - USA Swimming Foundation Makes a Splash within the Multicultural Community
- ESPN Deportes’ Virtual Reality Press Mailer – New Studios in Mexico City
- Imprenta Communications Group - NEMS
- Precise Communications - Toyota Presents African American Treasures from The Kinsey Collection
- Republica, LLC - Shutterfly Puts the Accent on Your Holiday Celebración
- TELEMUNDO Creates Nostalgia for Legendary “Queen of Salsa” Celia Cruz
- UPRAISE Marketing + Public Relations - “Your New CEO: Empowering Organizations to Embrace and Celebrate Authenticity in the Workplace”
On a Shoestring Campaign
- American Foundation for Suicide Prevention - The Fight to #StopSuicide
- Archer Malmo Public Relations - Introducing the Wolf River Greenway to the Memphis Community
- ASU Cronkite PR Lab - 33rd Annual Phoenix St. Patrick's Day Parade & Faire
- Coyne PR - Red Robin Tries to Rope in the Pope for Lent Promotion
- Creation - Pizza Hut Puts the “Pie” in Pi Day
- Deveney Communication - Proposition Coalition
- Fingerpaint - We Bring the Heavy Trash Talk, Yo...Don't Trash Arizona
- Hawkins International Public Relations - Hotel Vermont Launches Nation's First Hotel Beer Concierge
- Molina Healthcare, Inc. - Farm Fresh Freebies
- Trefoil Group - Frigel “Imagine the Possibilities”
Online Communications
- Abbott - Giving Millennials an ‘Eyeful’ on Tumblr to Consider LASIK
- Accenture - Creating a Disruptive Digital Platform to Showcase the Best of Accenture
- Activision with PMK∙BNC / Step 3 PR - Skylanders SuperChargers + Max Chilton Partnership Campaign
- Coyne PR - Pennzoil Reaches New Heights with Airlift Drift Mini Film
- Edelman - Dove Hair Love Your Curls
- PepsiCo - Innovation Download
- Weber Shandwick with Milk Processor Education Program - BUILT WITH CHOCOLATE MILK: Chocolate Milk Scores With Kelley O’Hara
Online Press Room/Media Center
- Cherokee Nation Businesses - Anadisgoi.com
- Ferguson
- Food Lion
- Hilton Worldwide - Curio Impresses Media with Revamped Online Press Room
- Sharp HealthCare
Podcast and/or Videocast
- APCO Worldwide - National Association of Realtors Real Insight Digital Communications
- broadhead - The Great Yield Mystery
- Discovery Education and Alcoa Foundation - Manufacture Your Future Live Virtual Field Trip
- Just Not Sports - #MoreThanMean: Women in Sports 'Face' Harassment
Press Release
- Finn Partners for Fujitsu America - Fujitsu Milks IoT Day and Secures Udderly Fantastic Coverage with Finn Partners
- FleishmanHillard - #ChevyGoesEmoji
- JDC Healthcare Management LLC - Dangerous Viral DIY Braces Trend
Pro Bono Campaign
- Deveney Communication - LUNA Fête 2015
- FleishmanHillard Vanguard and Orta Communications Group - National Textbook on PR: uniting theory, ethics and best practices to create a new standard in PR education in Russia
- LEVICK - Warren Weinstein
Product Launch
- Alpaytac PR - SharkNinja Enters Coffee Market with Ninja Coffee Bar Launch
- Arby's Restaurant Group and Edelman - Arby's Goes Vegetarian on Leap Day by Offering Meatless Menu
- The Coca-Cola Company - Coca-Cola Journey Hi-C Ecto Cooler Relaunch
- Coyne PR - ChapStick Shines as a Beauty Essential
- Homewood Suites by Hilton - Setting Sights South: Homewood Suites by Hilton Expands into Latin America
- Inner Circle Labs - OMbra: The Women’s Wearable
- PMK•BNC and PepsiCo - Crystal Pepsi Comeback
- Taylor - Jordan Brand Introduces The Air Jordan XXX
- Thomson Reuters - Base Erosion and Profit Shifting (BEPS) Integrated Product Launch Campaign
- Weber Shandwick - WOW air Canadian Launch Announcement
- WPP - The New Face of Lincoln
PSA
- Area 23 - Free Killer Tan
- Bayer Corporation - #Thankful4Ag: A PSA to Thank Farmers and Help Feed America
- Burson-Marsteller - New York City Department of Transportation Vision Zero Campaign
- Deveney Communication - Be an Everyday Hero
- GCI Health - America's Diabetes Challenge
- Goodwill and Ad Council - "Donate Stuff. Create Jobs."
- Just Not Sports - #MoreThanMean - Women in Sports 'Face' Harassment
- MSLGROUP - MyCarDoesWhat
- MWWPR - Subaru Drives Home the Shocking Need for Pet Safety
Public Affairs
- Burson-Marsteller
- Glen Echo Group - Try COMPETIFY. The Cure for Chronic Broadband Access Control
- Ketchum on behalf of Michelin - Beyond the Driving Test: Michelin Puts Air in Teens' Tire Awareness
- MSLGROUP - MyCarDoesWhat
- National Education Association - Ending No Child Left Behind So That Every Student Succeeds
- Resolute Consulting - Illinois Beverage Association
- SOMA Strategies & CHPA - Up & Away: National Poison Prevention Week
- TriNet - 2016 Presidential Election Survey
- S. Green Building Council - State of Our Schools: America's K-12 Facilities
Re-Branding/Re-Positioning
- ChanceLight Behavioral Health, Therapy & Education - Employee Ambassadors Launch New Brand, Unite Family
- Coyne PR - ChapStick Shines as a Beauty Essential
- Inspira Marketing Group - The Life is Good Tour
- Lockheed Martin - Engineering A Better Tomorrow: Our Enterprise-Level Storytelling
- MWWPR - Revamping TIDAL’s Image as a Chart-Topping Music Streaming App
- DFW Airport & PAVLOV Agency- DFW Airport Rebrand
- Peppercomm - Wilmington Trust: Developing and leveraging a new brand positioning statement in the financial marketplace
- Türk Telekom - Single Brand And New Logo Launch
Research & Measurement
- Aflac - The 2015 Aflac WorkForces Report
- American Heart Association and Novartis Pharmaceuticals Corporation with Cohn & Wolfe and Edelman
- AMN Healthcare and Finn Partners - 2015 Survey of Registered Nurses
- Flashpoint PR - SPIRE: Keep Calm and Pedal On
- Hill+Knowlton Strategies - Banfield Pet Hospital Pet-Friendly Workplace “PAWrometer”
- Infinite Global - Content Success: Law vs. Accounting
- Paul Werth Associates - National Safe Boating Council: Wear It!
Satellite Media Tours
- AbbVie - Nutrition Resource Launched with Joy Bauer Spotlights Under-Recognized GI Condition
- Bayer Corporation - Making Science Make Sense: A 20th Anniversary SMT to promote STEM education and science literacy in the United States
- Burson-Marsteller - Bank of America Dream Vacation Sweepstakes
- Coyne PR - Goodyear Celebrates 60th Anniversary of College Football Coverage with Desmond Howard
- MerchantCantos LLC - Philips Times Square Ball NYE
- Strauss Media Strategies - Best Buy 2015 Holiday Season Satellite Media Tour
Social Media Campaign
- American Foundation for Suicide Prevention - The Fight to #StopSuicide
- FamilyShare Network | Deseret Digital Media – Weinstein: Paddington Bear
- FleishmanHillard - GameOn with AT&T
- Hilton Worldwide - Influencing Curiosity for Curio: a Burgeoning Hotel Brand
- Mars, Incorporated - M&M'S and Red Nose Day: #MakeMLaugh
- MSLGROUP for The Home Depot - Celebration of Service: #ServiceSelfies Create Independence at Home for U.S. Veterans
- Transurban - "Real Stories from the Express Lanes"
- Ruder Finn on Behalf of The Michael J. Fox Foundation for Parkinson's Research - A Future without Parkinson’s: Leveraging a mega pop-culture moment to reach new audiences and build donor base
- SAP - The #One4 Project
- SOMA Strategies & CHPA - Up & Away: National Poison Prevention Week
Speeches
- Burson-Marsteller - Bank of America: Fostering Conversation and Strengthening Connections with Women-Owned Small Businesses
- The Goodyear Tire & Rubber Company - Goodyear's "Moonshot"
- Qlik - Data-driven Possibilities Speech
- Susan Davis International - Caregivers Face Suicide
Trade Show/Event PR
- Consumer Technology Association - CES 2016
- Lambert, Edwards & Associates - North American International Auto Show
- PAN Communications - SAP Hybris Americas Summit & Game Plan Conference
- Raytheon Integrated Defense Systems - Raytheon AESA/GaN Radar Launch
- Scott Public Relations - The Future of Healthcare: The CAPP Event that Redefined Patient-Physician Relationships
Twitter Campaign
- The Bait Shoppe – Sheraton: Delight My Delay
- MMC - Head & Shoulders and MMC Create an Army of Real-Time Endorsers
- Mars, Incorporated - M&M'S and Red Nose Day: #MakeMLaugh
- Mars, Incorporated - M&M'S 1 Million Tastes of Crispy Giveaway: #NashHasCrispy
- DFW Airport & PAVLOV Agency - DFW Airport’s #DFWSpringBreak Twitter Campaign
- WE Communications - Volvo Intercepts the Super Bowl
Video Program
- American Heart Association FDA - Life is Why
- BizWireTV - Business Wire
- Consumer Technology Association - CES 2016 CESTV Campaign
- FleishmanHillard & Avaya - Stuff Business People Say
- Happy Family - This is Happy
- Ketchum on behalf of Michelin - Beyond the Driving Test: Michelin Puts Air in Teens' Tire Awareness
- Porter Novelli - T-Mobile Launches Binge On Up for April Fools' Day
- Sparkloft Media - SB Story: Made in Santa Barbara
- Trafalgar - Confessions of a Travel Agent
- Viacom - Witness the Power of Story
- Weber Shandwick & National Pork Board - Grill Crashers
Website Marketing
- eBay with Edelman - Hot Deals for Hot Days
- Jersey Central Power & Light - FirstEnergy Educates Customers to Prevent Frauds and Scams
- JLL - Office ReNew
- JLL - Skyline
- PepsiCo - Innovation Download
- Walker Sands Communications - #ImAnEngineer
- Weber Shandwick & The American Academy of Pediatric Dentistry - The Monster-Free Mouths Movement
Word of Mouth/Viral Campaign
- Area 23 - Free Killer Tan
- Creation - Pizza Hut Puts the “Pie” in Pi Day
- FleishmanHillard Vanguard - PepsiCo Time to drink kefir
- Just Not Sports - #MoreThanMean - Women in Sports 'Face' Harassment
Wow! Award
- BWK New York - "Meet the Press": How We Opened up the Reporter Pitching Process to Help 20 Young Innovators Maximize PR Outcomes at TED2016
- Coyne and Goodyear Set Epic World Record
- Creation - Going for Gold: Pizza Hut’s Golden Garlic Knot Pizza Shines at Super Bowl 50
- Hanna Lee Communications, Inc. - PR Campaign for Whimsical New Bar, The Happiest Hour, Drives 828 Million Impressions
- Ketchum on behalf of Mastercard - Mastercard Chips Away Security Fears
- WE Communications - Volvo Intercepts the Super Bowl