Vice President of Analytics
Nick Tabbal is responsible for Bulletin Intelligence's earned media measurement and competitive benchmarking offerings. Nick’s career has revolved around measurement, first by quantifying how the sales of consumer packaged goods are affected by advertising and promotions (at Symphony IRI), then by assessing how consumers respond to marketing campaigns at Paragren Technologies (now part of Oracle).
Later, Nick spent over eight years at comScore, where he was responsible for measuring and analyzing consumers’ online browsing, streaming, searching and buying habits. He was also responsible for evaluating how online advertising affects online and offline sales. Most recently Nick was at Resonate, where he was responsible for all market research, data science and advertising insights.