The following is an excerpt from Chapter 6 of the PR Measurement Guidebook, Vol. 5.
Influencer Identification Checklists
If you don’t have access to a vendor tool to measure influence, this checklist can help you determine if a blog is influential.
Monthly unique visitors: How does this audience size compare to similar blogs?
Quantity of comments: Are many people engaged in the conversation?
Quality of comments: Are the comments ontopic and relevant to your business?
Recommendations: Are people making recommendations in addition to commenting on this blog?
Incoming content links: How many other sites link to it?—e.g., what is the Technorati Authority Ranking?
Name recognition: Is it tied to a recognized business, organization or media outlet?
News source: Is it often mentioned on other blogs as an original news source? Is it named in traditional media as an original news source?
Track record: When was it created? How many blog posts are there?
Here is a Twitalyzer checklist to determine if a Twitter account is influential:
Followers: How many followers does a Twitter account have?
Unique references: How many times is the account cited with @replies?
Retweets: How often is the account uniquely retweeted?
Retweeting: How often is the account uniquely retweeting other accounts?
Tweets: How often is the account updated?
—Margot Sinclair Savell