2011 Platinum PR Awards: Annual Report

Co-Winner: Entergy Corporation – Low Income Customer Assistance Progress Report

The annual progress report for Entergy Corporation’s Low Income Customer Assistance Program delineates the company’s strides in providing assistance for low-income households that face a far more severe economic strain from energy costs than higher-income households. It has several target audiences in mind, including employees and retirees, low-income advocates, service organizations and legislative groups in Arkansas, Louisiana, Mississippi and Texas. The 2010 report focuses on Entergy’s work in 2009 when it identified, set and achieved measurable program goals. These included providing payment assistance for energy bills, weatherizing homes, distribution of basic necessities such as fluorescent light bulbs and air-conditioning units, and even building homes through employee volunteer labor. —SP

Co-Winner: The Methodist Hospital – Reflections in Nursing 2010  The Year in Review

The first thing you notice about the Methodist Hospital’s annual report is its robust design and craftsmanship—the title on the cover glows in a reflective, gold font and comes bound in a decorative strip. When you slide out the binding and open the report, you are greeted with high-quality pictures of employees and patients, providing a feel for the hospital’s environment. The report not only reflects on 2010, but also looks forward to the next couple of years via “A Vision for the Future”—an outline that establishes annual goals for the Methodist Hospital in six areas: Leadership and Education; Collaborative Patient Care Delivery; Workplace Environment and Community Presence; Evidence-Based Practice and Research; Innovation and Technology; and Financial Health. —SP


Honorable Mentions:

King County Library System – 2010 Year in Review: The Busiest Year Ever: KCLS’s annual report provides information on every aspect of the library system’s operations, including its Web-based initiatives, technological upgrades, volunteer programs and more.

MWW Group – 2011 MWW Group Corporate Citizenship Report Promise Practice: MWW Group’s annual CR report not only provides coverage of how actively the agency pursues corporate responsibility, but contains personal stories from employees recollecting the ways they are helping others on their own time.

Norfolk Redevelopment & Housing Authority (NRHA) – Setting the Example Since 1940: NRHA’s annual report celebrates 70 years of providing housing assistance to the Norfolk community. Along with interviews with NRHA leaders, images from World War II-era to present day weaves together a shared history in the city.

PepsiCo – Performance with Purpose, the Promise of PepsiCo: The PepsiCo report mixes easy-to-read information, such as 47 “snapshots” of PepsiCo’s activities and CR goals for the future, with detailed financial reports and analysis.


Back to the 2011 Platinum PR Awards

September 14, 2011