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Winner: Brett White
Vice President, MWW Group
As the day-to-day account manager for Samsung Mobile, Brett White led the PR team in launching the brand’s Galaxy S Android phone in 2010. The campaign spanned eight months, included three launch events, multiple media tours and generated 2.6 billion media impressions. White motivates his team by recognizing its achievements and creating an open door policy that contributes to high morale. —RD
PR TD You’re Most Proud Of:
“Keynote speech I wrote for Samsung Global Mobile President JK Shin that included quote ‘The starting gun has fired in the race to re-define the smartphone and the Samsung Galaxy S is already standing at the finish line.’ That quote was cited in several articles, including the WSJ.”
In 2012, PR will:
“Become even more virtual and less driven by in-person experiences. The days of desk-side briefings and relationship building with media and clients seem to be moving toward Web conferencing and phone briefings.”
Hometown: Overland Park, KS
College Attended: Texas Christian University
Favorite Sport to Play: Soccer
Favorite Sports Team: Kansas Jayhawks basektball
Most Inspiring Athlete: Anyone who can complete an Iron Man triathlon
Favorite Movie: Raising Arizona
Favorite TV Show: The League
Favorite City for Business: Chicago
What’s On Your iPad? “As the PR lead for Samsung Mobile, I carry a Samsung Galaxy Tab 10.1 and its filled with pictures of my kids and movie downloads for long flights.”
Top Business Book: Moneyball, by Michael Lewis
What’s Sexier: Page 1 placement in WSJ or a video that goes viral—1 million views? “WSJ – I’m a sucker for traditional media.”
Honorable Mentions:
Kristin Binns, VP of Public Relations, WellPoint: Kristin Binns created WellPoint’s first PR mentor and professional development program.
Kris Garvey, Executive VP, General Manager, Weber Shandwick: In 2010 Garvey executed two of Oscar Mayer’s biggest product launches in its history: Carving Board Meats and Lunchables with Fruit.
Amber Meredith, Managing Director, Consumer Group, Marina Maher Communications: Amber Meredith led the 2010 campaign to celebrate Covergirl’s 50th anniversary, gaining coverage in People and WWD.
Ana Nennig, EVP, Global Brand Director, Euro RSCG Worldwide PR: Ana Nennig’s success with Sears’ and other clients’ social media initiatives helped drive significant revenue for them in 2010.
Jody Venturoni, President, Weber Shandwick Southwest: Jodyu Venturoni empowers her staff of 125 to create a positive culture through the Army of Fun, a teambuilding internal program.