2009 Platinum PR Awards: Employee Relations—Deloitte

Greening the Dot: How Green Is Your Footprint?

To provide their employees with tools and tips for becoming more environmentally responsible, Deloitte launched its “Greening the Dot” sustainability initiative. The purpose was to engage with employees and bolster their personal interest in going green.

Established as an opt-in program, Deloitte offices nationwide chose from among 37 different greening projects, such as energy consumption, waste reduction and recycling. To assist in execution, each office was given a “greening toolkit” that included instructions and tools for each project.

More than half of the Deloitte workforce took part in the program, resulted in the implementation of over a thousand greening projects across nearly 100 offices in just the first six months. This has led to reduced energy, water and paper use, as well as increased recycling within the Deloitte community. ■

Honorable Mentions:

Pleon & Siemens: It’s All About People—In an effort to revitalize its values and after a public corruption investigation, Pleon helped Siemens conduct extensive internal employee surveys globally, illustrating the importance increasing credibility.

Entergy Corporation: Entergy’s Community Connectors ReLaunch—Less than 1% of surveyed Entergy employees were involved in the company’s official volunteer program, “Community Connectors.” To increase that amount, the company conducted focus groups and created user-friendly software so employees could easily track their volunteer hours.

Gagen MacDonald & Edison International: All Systems ‘Go’—In order to prepare employees for the largest ERP implementation in utility history, the company used roadshows, videos and webinars to facilitate the conversion.

Gagen MacDonald & Edison International: Driving Culture Change—Edison developed “Leading the Way in Electricity” to link culture to performance, launching the Chairman’s Award to honor outstanding employees who produce exceptional results.

Time Warner Cable: Channel You: Where TWC Tunes In—To better serve the demands of a high speed intranet connection for 47,000 employees, Time Warner execs designed and built “Channel You,” which features blogging capabilities, a video gallery and more.

Fahlgren Mortine PR & Worthington Industries: Safe Works—With aid from Fahlgren Mortine PR, Worthington Industries was able to decrease employee injuries by 20% during the fiscal year of 2008 through its “Safe Works” campaign.

American Express & MLCreative: Ed’s Blog: Creating Corporate Dialogue at American Express—Amex encouraged dialogue between employees and its Vice Chairman, Ed Gillian, by creating a blog to facilitate informal conversations. As a result, more than 350 employees directly e-mailed Gillian.

October 26, 2009