2009 Platinum PR Awards: CSR/Citizenship Reports—Office Depot

Going Green Saves Green

First developed in 2006, the Office Depot Environmental Internet Press Kit (IPK) has become the go-to destination for information on the company’s environmental products and initiatives.

To take IPK from a largely media-centric destination to one that appeals to a broader audience, Office Depot executives launched an initiative in 2008 that focused on helping small businesses recognize the importance of going green, and how doing so can save them money.

The comprehensive IPK was updated to include a search function so users could easily find relevant material. Additional resources included online brochures with greening tips, as well as fact sheets that debunked myths about being green.

The site’s small business appeal and user-friendliness proved successful; in fact, Office Depot is redesigning and launching a new Environmental Overview Web page to meet the needs of an even broader audience of stakeholders. ■

Honorable Mentions:

Coca-Cola—Year after year, Coca-Cola’s annual reports speak to a global audience while appealing to local markets, and its most recent Sustainability Review was no exception, giving readers summaries of performance metrics in step with Global Reporting Initiative’s standards.

General Electric—The company’s 2008 Citizenship Report came in the form of a dynamic multimedia site, complete with a video blog, performance metrics and available PDF downloads according to users’ areas of interest.

October 26, 2009