15 to Watch (Corporate/Nonprofit): Elizabeth Halter

Public Relations Project Manager, Cox Enterprises Age: 29

Since joining Cox in 2007, Atlanta-based Elizabeth Halter has proven herself as a multitalented PR star. As PR project manager at Cox, Halter builds awareness of Cox’s environmental and diversity initiatives, oversees the company’s overall corporate reputation, manages the corporate ad program, provides partnership fulfillment for Cox’s national and local diversity partnerships and, to top it off, serves as the company’s spokesperson.

It’s All in the Messaging

“Good messaging shapes the direction of a project, helps employees understand company decisions and positively conveys the company’s point of view in the media,” Halter says.

Cohesive Campaign

“Creating a cohesive, consistent image for Cox Enterprises at the UNITY conference for minority journalists was very rewarding. The planning spanned more than a year and involved 27 groups across Cox Enterprises and its subsidiaries. I led the design and public relations functions, which included the booth, videos, program ad, e-blast, microsite, press release and company fact sheets, as well as a media reception.”

Perfect Integration

“Rather than using every form of traditional and social media available, it’s important to select what works best for the particular project or announcement. Clients don’t have to use something just because it’s out there.” ■

December 7, 2009