15 to Watch (Agency): Rachel Lenore

Account Supervisor, Marina Maher Communications Age: 27

You could say Rachel Lenore is the “essence” of communications excellence. As the tactical client lead for Procter & Gamble’s Herbal Essences account, the N.Y.C.-based Lenore engineered one of the most innovative and successful hair care product launches in years: the Hydralicious shampoo/conditioner collection.

Such achievements make her well regarded by peers and clients alike. In addition, Lenore conceived and launched MMC’s ongoing philanthropic program, MMC for a Cause, and played a key role in developing the agency’s Junior Committee, a forum for account level staffers to share best practices.

Hair Apparent

“Since Hydralicious is all about customized hydration, we created an extreme (dehydrating) hair challenge and gave influencers individual wash and styles so they could see how the product performs for itself,” she says. “We’ve secured over 440 million impressions to date.”

Ask Questions First

“As I’ve grown as a communicator, I’ve learned the benefit and the challenge of getting to the heart of a problem before considering the solutions. Learning to identify external factors that affect the problem allow me to present a stronger, more direct solution.”

Passing the Knowledge

“At MMC it’s in our culture to empower and motivate others, and being a part of that environment—through my supervisors and through our training program—has helped me to take what I have learned and pay it forward as a manager.” ■

December 7, 2009