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Study: PR's Role in Marketing Mix in 2010

A new study fielded by Vocus surveyed more 1,800 marketing and PR executives on the topic of PR planning for 2010. A key takeaway: Though social media has been a primary catalyst for change in the PR industry, respondents see PR's role in the overall marketing mix becoming increasingly more important....

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December 8, 2009


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Study: PR's Role in Marketing Mix in 2010

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