Harnessing Twitter as a Complementary Tactic Rather Than a Stand-Alone Initiative
By Chris Adams
The Twitter phenomenon has achieved Oprah-like popularity and, like every social media innovation that dominates public interest, the world's biggest brands are now strategizing over the most effective means of leveraging their tweets. Today alone, the tweet-o-sphere is a cacophony of brand messages... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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May 22, 2009
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Social Networks
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