A CMO Weighs In On The Marketing/PR Divide
The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two, having worked for five years on perfecting a more effective model in his group, which... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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January 19, 2010
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