Digital & Technology

Muck Rack’s Generative Pulse Summit opened on the heels of its Dec. 2025 “What is AI Reading?” Report release, which showed just how much AI search engines and GEO rely on journalism and other forms of earned media to shape their answers. 

You must own your career story before AI or others define it for you.

If it feels like every brand has been running a sale for months, you’re not imagining it. According to a recent CNBC report, consumers are showing clear signs of discount fatigue ahead of Black Friday.

PRNEWS sat down with Morning Consult for an inside look at its latest Fastest Growing Brands report. The discussion provides PR pros with information regarding Gen Z and traditional media consumption, tips for earned media in the era of AI, and the big impact of TikTok. 

The next time a client asks, “Can we use ChatGPT for this?” Don’t just answer yes or no. Show them how it can fit into a strategy only you can deliver.

AI is a readymade solution for scaling. For the price of a ChatGPT subscription, the firm expanded capacity immediately in a way that could also easily cut back without impacting the team.

LinkedIn is a great place to break business news. But the facts are only half the story. If your executives are sounding more like a press release than like the unique human they are, it’s time for a refresh.

What makes this updated guidance on AI ethics different is its shift in perspective. The PRSA document reframes PR pros as active governors of AI adoption rather than cautious users.

2025 PRSA ICON gathered comms professionals, educators and students to explore themes on impactful storytelling, industry ethics, leadership and reputation in polarized times, and the effect of technology on the profession. 

Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.