Register Today!


Keynote Presentation:
How to Drive Brand Loyalty Through Mobile/Social
Jonathan Stephen
Head of Mobile & Emerging Technologies
JetBlue Airways

Join us on November 5 at the Grand Hyatt in New York City when we showcase these organizations that took risks, made tremendous strides and understand the power of digital communications in public relations. PR News' Digital PR Awards luncheon will celebrate all of the finalists listed here, which set benchmarks of excellence in digital PR efforts.

View Finalists | View Press Release

PR News' Visual Storytelling Workshop is the morning of the Digital PR Awards Luncheon and is packed with tips on how to use visuals to tell new stories about your brand and connect with new audiences and customers. Join us for both events!

Sponsors:


Location:
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal,
New York, New York, USA 10017

 

Luncheon Registration:
November 5

Per Person $475
Table of 10 $4,750

Luncheon Package Options with Visual Storytelling Workshop:
November 5

Per Person $975

Don't forget to reserve your congratulatory ad in the Digital PR Awards Event Program Guide!

For more information, please contact Laura Snitkovskiy at laura@accessintel.com; 301-354-1610.

 

PR News Digital PR Awards 2013 Finalists

 

Blog

 

 

  • Blue Cross Blue Shield of Michigan - “An Apple a Day” in a Digital World: Michigan Blues Builds Healthy Relationships With Consumers Through AHealthierMichigan.org
  • Cone Communications - Prove Your Purpose Raises the Bar in CSR Thought Leadership
  • Edelman Digital - Why VW: Volkswagen's Storytelling Platform
  • Esurance - The Esurance Blog: Insurance Tips, Tricks, & Insights
  • General Electric - Txchnologist
  • Klick Health and Millennium: The Takeda Oncology Company – OncologyVoice
  • Shift Communications
  • USANA Health Sciences - What’s Up USANA?

Back to Top

 

Cause Marketing / CSR

 

  • Cone Communications - Unstoppable Happiness: Northwestern Mutual’s Fight Against Childhood Cancer
  • Havas PR - Ford Warriors in Pink: Fighting Breast Cancer with the Power of Digital Storytelling
  • Kaiser Permanente - Weight of the Nation
  • Lippe Taylor and Elizabeth Arden -Revolutionizing Social Good: #PinittoGiveit
  • Telemundo Local - Vive, Ama, y Lucha! (Live, love, and fight)
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign

Back to Top

 

Contest /Game

 

  • Blue Cross Blue Shield of Michigan - “Make the Play” for a Healthier Future: Encouraging Healthy Habits in Michigan Children
  • CertainTeed Corporation -2012 $75,000 Exterior Living Spaces® Home Makeover Facebook Contest
  • AT&T with FleishmanHillard - the It Can Wait No Texting While Driving Movement
  • Ignite Social Media - FIAT Score a Scorpion Sweepstakes
  • RF|Binder - Spreading Talenti Cheer! Contest
  • Toshiba America Business Solutions - Toshiba Helps Nation's Helpers
  • Weber Shandwick - POND'S Luminous Effect Photo Sweepstakes

Crisis Management

 

  • Airlines for America – Don’t Ground America
  • Edelman – Huggies Turns the Conversation Around: From “Boycott Huggies” to “Huggies Hears Us” in 24 hours
  • Edison Electric Institute – Electric Power Industry Response to Superstorm Sandy
  • Havas PR – Making a Difference for a Newtown Family
  • Pepco Holdings, Inc. – Using Digital Communications to Help Turn Around the “Most Hated Company in America”
  • Royal Caribbean Cruises Ltd. – Fire onboard Grandeur of the Seas

Back to Top

 

Digital Communicator of the Year

 

  • Corinne Kovalsky – Raytheon
  • Richard Licata - NBC Entertainment
  • Jean Medina - Airlines for America
  • Jennifer Stalzer – Mastercard

Back to Top

 

Digital Marketing Campaign

 

  • California Earthquake Authority - Increasing Awareness of the Benefits of Earthquake Insurance
  • Child's Play Communications - GUND is Top Dog
  • The Clorox Company - Green Works Launch
  • Eastern Virginia Medical School - My Story Project
  • Halo, Purely for Pets - Freekibble, Ellen & Halo Feed Shelter Pets, Change Lives
  • Hilton Worldwide - DoubleTree by Hilton Little Things Project
  • Major League Baseball - MLB Fan Cave
  • Mullen and Century 21 Real Estate Moves into SimCity Social
  • Pipitone Group - PPG Glass
  • Seattle's Best Coffee - Black Friday Coffee Break

Back to Top

 

Digital PR Campaign – 100k and under

 

  • AMD - Social Media Launch of AMD’s ‘Never Settle: Reloaded’
  • Lockheed Martin Corporation - Journey to Excellence
  • Pizza Hut Searches for Manager of Digital Greatness
  • Rx Mosaic Health - Educational Gout Awareness Video: A Candid Discussion with Jim Belushi and Others Affected by Gout
  • Weber Shandwick China - Big Data Gets China Hungry for McDonald’s
  • YMCA of Greater New York’s 160th Anniversary Story-Sharing Campaign

Back to Top

 

Digital PR Campaign - $100-$200k

 

  • Cohn & Wolfe - The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag'
  • ECU Communications - U.S. Citizenship and Immigration Services Self Check Launch
  • Griffin Strategies - LBJ Express
  • General Electric – Txchnologist
  • Las Vegas Convention and Visitors Authority - Prince Harry

Back to Top

 

Digital PR Campaign - $200-$500K

 

  • Cone Communications - National Parks Go Digital: Cone Communications launch of Nature Valley Trail View
  • Puget Sound Energy with Colehour + Cohen - Re-Energized by Design
  • Vanderbilt University - 'Vital Stats: Vanderbilt University Statewide Economic Impact
  • Weber Shandwick - MilkPEP "REFUEL | got chocolate milk?"

Back to Top

 

Digital PR Campaign – 500K+

 

  • The Clorox Company - Clorox’s Bleachable Moments Gets a Younger Generation Buzzing About Bleach
  • FleishmanHillard - A Revolutionary Campaign to Rally Advocates for a Blank Slate
  • Global Strategy Group - The Digital Campaign to Help Re-Elect President Obama
  • Purple Door Communications - Fresh Step Presents the Catdance Film Festival: A High Meow Approach to Cat Videos

Back to Top

 

Digital PR Team of the Year

 

  • Cisco Systems - Cisco Systems Leads Innovation in Digital PR
  • Finn Partners
  • Idea Grove
  • Makovsky - Integrated Communications
  • MWW
  • Shift Communications
  • Waggener Edstrom Worldwide

Email Newsletter

 

  • Allstate Insurance Company - Building Connections, Strengthening Relationships
  • American Institute of CPAs - AICPA News Update: Revamp
  • Hunter Public Relations - Hunter PR’s The 511 e-Newsletter
  • National Kidney Foundation – Love Your Kidneys
  • Weber Shandwick- Simple Skincare: Driving awareness & cultivating a community through VIP, an interactive newsletter

Back to Top

 

Employee Communications Online

 

  • Allstate Insurance Company - Building Connections, Strengthening Relationships
  • Eczacibasi Group - Be Green
  • Intuit Inc. - Gamification: Speedboats and Battleships
  • Lehigh Valley Health Network - Mission Central
  • United States Postal Service - USPS News Link Digital Employee Communications

Back to Top

 

Facebook Communications

 

  • Cone Communications - Delivering Snuggly Softness on Facebook
  • Hunter Public Relations - Golden Crisp's Sugar Bear Sweetens Pop Culture
  • Marina Maher Communications - No Woman Should Die While Giving Life
  • RF|Binder - Building the Talenti Gelato & Sorbetto Facebook Community
  • RF|Binder - Ranbaxy Gets Social on Facebook with LAC-HYDRIN FIVE
  • Social Fulcrum - DiabetesWellBeing.com Community Generation
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign

Back to Top

 

Influencer Communications

 

  • Catalyst, an IMG Consulting Company - Timex Sports Ironman World Championship Ambassador Program
  • The Clorox Company - Clorox Launches Ick-tionary with the Help of Online Influencers & Ick-sperts
  • Ernst & Young with Weber Shandwick - Money Goes Mobile: How EY harnessed the power of mobile banking leaders to drive advocacy
  • General Motors - 2013 North American International Auto Show GM Influencer Program
  • Porter Novelli and Bupa Australia - Bupa Health Influencer Awards
  • RF|Binder - McGraw-Hill Education: Reaching and Engaging Educational Influencers Online to Enhance Brand Perception
  • Rose Communications - Reaching a New Audience, A Blogger Campaign for Crescent Odd.Job

Back to Top

 

Intranet

 

  • American Airlines with Weber Shandwick - Helping American Airlines People Connect, Communicate and Collaborate with new Jetnet
  • AT&T Employee Communications - Insider Mobile: AT&T's First-ever mobile Intranet
  • Weber Shandwick - Social on the Inside: Launch of MyWeberShandwick

Back to Top

 

Listening Campaign

 

  • blueocean market intelligence - Comprehensive Social Media Listening for Greater Consumer Understanding
  • MasterCard Worldwide - From Transactions to Transformation: Bringing MasterCard to the Conversation

Back to Top

 

Media Relations Campaign

 

  • GolinHarris – McDonald's Takes Bold Action to Launch Calorie Menu Boards Nationwide
  • MWW – McDonald’s New York Metro Nutrition Network
  • The Nature Conservancy – A Tsunami of Suds
  • Weber Shandwick - MilkPEP "REFUEL | got chocolate milk?"

Back to Top

 

Microsite / Custom Site

 

  • ECU Communications - Department of Homeland Security, U.S. Citizenship and Immigration Services, E-Verify Employee Rights Toolkit Microsite
  • Federal Reserve Bank of Cleveland - The Federal Reserve: Adapting, Evolving, Learning | 2012 Federal Reserve Bank of Cleveland Annual Report
  • Fireman’s Fund Insurance Company - Fireman's Fund 150th Timeline
  • National Retail Federation - This is Retail: Careers, Community & Innovation
  • RF|Binder - Talenti “Share & Reveal” Microsite Launches New Branding and Flavors
  • Novartis and Ruder Finn - Turbo and Scott, TSC eBook
  • Scholastic Inc. - Read Every Day. Lead a Better Life
  • Seven Twenty Strategies - Southwest Airlines: Red, White & HOU

Back to Top

 

Mobile

 

 

  • 360i & National Car Rental - "Go Like a Pro" with National Car Rental + Foursquare
  • Accenture Outlook journal - iPad App
  • Miles - Colorado State Vacation Guide iPad App
  • Peter Mayer - Go NOLA
  • USANA Health Sciences - USANA True Health Assessment
  • Vladimir Jones/Centura Health – Movementum

Back to Top

 

Most Engaged Brand

 

  • Blue Cross Blue Shield of Michigan - "An Apple a Day" in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org
  • Catalyst, an IMG Consulting Company - DICK’S Sporting Goods
  • Cone Communications - Reinventing the Oil Change - Jiffy Lube International
  • Hunter Public Relations - Golden Crisp's Sugar Bear Sweetens Pop Culture
  • Makovsky - MediScripts

Back to Top

 

New Digital Product/Service

 

  • a2z - ChirpE Photo Booth
  • GolinHarris - Cisco Live Social Media Command Center
  • SevenTwenty Strategies - RESOLVE's "Fertility Five" Campaign
  • Vodafone - Women First: Empowering Turkey's Women through Technology
  • Weber Shandwick: GoLive

Back to Top

 

New Site

 

  • Catholic Charities Brooklyn and Queens - Volunteer Website
  • HGExpo - New Online Home & Garden Show
  • National Multi Housing Council and National Apartment Association - Apartments. We Live Here.
  • National Retail Federation - This is Retail: Careers, Community & Innovation
  • RF|Binder and Loews Corp. - The New Loews.com: A Fresh Approach Telling the Value Investing Story

Back to Top

 

Online Community

 

  • Elsevier – Elsevier Connect
  • Idea Grove - Service Virtualization
  • The Partnership at Drugfree.org - The Hope Share
  • Weber Shandwick - Pure Michigan Travel Introducing the Beauty of Pure Michigan through Instagram
  • Weber Shandwick for Unilever N. America - CLEAR SCALP & HAIR BEAUTY THERAPY

Back to Top

 

Online Newsroom

 

  • Genentech - Beyond Resources: The Editorial Newsroom
  • Weber Shandwick - Verizon Wireless News Center: Dynamic Content Through Disciplined Storytelling
  • Wieck - Re-Launch of NissanNews.com/InfinitiNews.com

Back to Top

 

Podcast/Videocast

 

  • Cisco Systems - My Networked Life: True Stories from a Connected World
  • JCPR - Altegris Edutainment Series

Back to Top

 

Public Affairs Campaign

 

  • Airlines for America - Don't Ground America
  • APCO Worldwide - Business Roundtable:The Home Court Advantage Campaign
  • Blue Cross Blue Shield of Michigan - "Make the Play" for a Healthier Future: Encouraging Healthy Habits in Michigan
  • National Multi Housing Council and National Apartment Association - Apartments. We Live Here.
  • Stratacomm - MyWireless.org: America's Wireless Voice

Back to Top

 

Redesign/Relaunch of Site

 

  • Carmichael Lynch Spong - Powerful Ideas That Ignite Momentum: New Website Shows Creative Firepower
  • The Coca-Cola Company - Coca-Cola Journey
  • Cone Communications - Cone Website
  • Edelman Indonesia - Nutricia Indonesia Corporate Site Redesign
  • iAcquire - iAcquire 3.0: Brand and Website Redesign
  • Kia Motors America - Relaunch of Kia Media Press Room
  • The U.S. Army with Weber Shandwick – Sharing the Army Strong Story

Back to Top

 

SEO

 

  • American Institute of CPAs - AICPAInsights: CPA Exam
  • Florida Sweet Corn - Sunshine Sweet Corn
  • SJ Public Relations - Illinois Office of Tourism Increases Online Visibility among Spanish-preferred Consumers

Back to Top

 

Social Networking Campaign

 

  • ABC Family - RavenswoodSeries Announcement
  • Beaman Incorporated and Super Genius for Nielsen's Pair2Share
  • Gregory White PR - Beachhouse Wines: Summer in Every Sip
  • MGSCOMM/SWAY Public Relations - got milk? Bigote de Leche Blogger Spotlight Series
  • Nordic Naturals - Recycled Art Project
  • Ogilvy & Mather HongKong - Chengdu Pambassador
  • RF|Binder - Talenti: “Share & Reveal” Campaign Launches New Branding and Flavors
  • Weber Shandwick - Right To Play Canada and the Level the Field Campaign

Back to Top

 

Twitter Communications

 

  • Alembic Health Communications and The National Meningitis Association - Taking Flight on Twitter to Increase Meningitis Awareness and Engage Stakeholders in Prevention
  • AT&T’s Twitter Tribe Program: Turning employees into brand ambassadors, one tweet at a time
  • Habitat for Humanity’s National Women Build Week 2013 Twitter Party
  • Quaker & Huge - @RealCapnCrunch Sets Sail for Twitter
  • RF|Binder - McGraw-Hill Education: Getting Chatty on Twitter
  • RF|Binder - Building the Talenti Gelato & Sorbetto Twitter Community

Back to Top

 

Use of Facebook

 

  • Gregory FCA - Friendly Planet Travel’s Win the World Facebook Sweepstakes
  • Hunter Public Relations - Cans Get You Cooking ‘Cantry Makeover’ Sweepstakes
  • Ignite Social Media and Radisson Hotels - 50 Years/50 Days/50 Rooms
  • Red Agency - Thermoskin Community Sports Fund
  • Weber Shandwick - Ameren Missouri Powers Change
  • Weber Shandwick - POND'S Luminous Effect Photo Sweepstakes

Back to Top

 

Video

 

  • Accenture - Accenture Online Video Re-launch.
  • APCO Worldwide - TV9: The Free Press Georgia Movement
  • DAVIES - Rosemont Copper: Cyanide Beach
  • Kaplow Communications - Skype brings reading to life by connecting classrooms with authors through group video calling
  • Purple Door Communications - Fresh Step Presents the Catdance Film Festival: A High Meow Approach to Cat Videos
  • Sony Computer Entertainment America - Playstation4 Sizzle Reel.
  • U.S. Department of Veterans Affairs - Veterans Crisis Line: Common Journey PSA.
  • Weber Shandwick - Hellmann’s FOOD & WINE Classic in Aspen.

Back to Top

 

Viral Campaign

 

  • AMD - AMD Radeon HD 7990 eBay Stunt
  • Channel Factory - Nestle Hot Pockets “Pocket Like It’s Hot”
  • Harbinger Communications, Inc. - Petcurean Pet Nutrition’s first consumer marketing campaign: launch of new brand positioning, Savour Every Moment
  • Ignite Social Media - Jeep Arctic Yeti Dig
  • Sony Computer Entertainment America - PlayStation 4 Sizzle Reel

Back to Top

 

WOW! Campaign

 

  • AMD - AMD Radeon HD 7990 eBay Publicity Stunt
  • GolinHarris - Cisco Live Social Media Command Center
  • Major League Baseball - MLB Fan Cave
  • MWW - Zumba Nightclub Series ft. Lil Jon & Gina Grant
  • Quaker & HUGE - Cap’n Crunch Earns His PR Stripes With Viral Uniform Controversy

Back to Top

 

Fees/Questions?

Luncheon Registration:
November 5

Per Person $475
Table of 10 $4,750

Luncheon Package Options with PR Workshop:
November 5

Per Person $975

Don't forget to reserve your congratulatory ad in the Digital PR Awards Event Program Guide! Join PR this must-attend PR event! Space is limited, so register yourself and your team today!

For more information, please contact Laura Snitkovskiy at laura@accessintel.com; 301-354-1610.