Media Training

3 Case Studies from Organizations Making Press Releases Work More Effectively

August 10th, 2015 by

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

How to Handle Demanding Clients

July 20th, 2015 by

We all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right?

How to Make Sure Visual Storytelling Stays Within the Law

July 20th, 2015 by

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

executive-bbc-media-training-600x400

3 Things an Expert Media Trainer Needs to Do

July 15th, 2015 by

Providing media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators.

How to Turn Bad News About Your Brand or Organization Into a Win

July 13th, 2015 by

What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.

Anxiety

4 Tips for Conquering Public Speaking Fears

June 22nd, 2015 by

The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.

Bad News Lingers: Takeaways From FIFA

June 15th, 2015 by

When an organization’s response (or lack thereof) only helps to prolong a crisis.

interview

6 Tips for Shooting Great Corporate Video Interviews

June 1st, 2015 by

For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers.

UN

4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

May 18th, 2015 by

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.

What Pro Sports Say About PR

May 11th, 2015 by

An axiom in pro sports is that there is no such thing as an off season. Athletes keep themselves in shape year round and sports execs constantly seek ways to improve their team’s competitive edge. Ditto for PR.