What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.
For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.
As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.
While many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake.
There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.
Your content in a public presentation or speech can be just good enough, but your style has to be great if you want to make a powerful impact.
If you can make the interview process less mysterious, you will spark your CEO’s drive to master the game himself.
In our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.