To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.
In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.
During an interview with CNBC’s Kelly Evans, Kentucky Senator Rand Paul shushed Evans and told her to “calm down” while he answered a question. Use this interview as Exhibit A when prepping top executives on what not to do when talking with the media.
In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.
Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.