Media Training


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Bay Episode Underscores Need For Plan When Something Goes Wrong

Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology. | MORE »

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How To Make Your CEO More Video Savvy

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives. | MORE »

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8 Best Messages of Gratitude From This Year’s Oscar Nominees

The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications. | MORE »

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12 PR Tips for Working with Media

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember. | MORE »

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Lessons From Chris Christie’s Career-Threatening Crisis

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal. | MORE »

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Benefits of Reciprocal Mentoring Apply to Both Sides of the Table

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma. | MORE »

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Are You a ‘So What’ PR Writer?

As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.  | MORE »

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Dig Deeper for Yourself and Your PR Team

While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues. | MORE »

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How to Avoid Mistakes in Crafting Press Releases

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists. | MORE »

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10 Takeaways from PR News’ Chicago Writing Boot Camp

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago. | MORE »

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