Media Training

Crystal Light Taps Variety at Red Carpet

April 27th, 2015 by

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.

The Week in PR—April 20 – April 24, 2015

April 27th, 2015 by

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.

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5 PR Tips for Taking on a Client Post-Crisis

April 14th, 2015 by

Porter Novelli, brought in to contain the damage in Indiana after the Religious Freedom Restoration Act controversy, has its work cut out.

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5 Tips for Communicating Complex Subjects

April 7th, 2015 by

For communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.

PR Insider: Making Contacts in the TV Newsroom

March 30th, 2015 by

Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.

Teaching Execs How to Channel Hop

March 30th, 2015 by

When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.

New Tactics for Coaching Top Execs

February 9th, 2015 by

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.

Rand Paul Shushes CNBC Anchor, Provides Example of How Not to Communicate

February 4th, 2015 by

During an interview with CNBC’s Kelly Evans, Kentucky Senator Rand Paul shushed Evans and told her to “calm down” while he answered a question. Use this interview as Exhibit A when prepping top executives on what not to do when talking with the media.

Speak Up

February 2nd, 2015 by

In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.

Adopting the ‘Public Relations as Publisher’ Model

February 2nd, 2015 by

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.