Media Relations


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8 Best Messages of Gratitude From This Year’s Oscar Nominees

The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications. | MORE »

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5 Questions for Brands to Ask a Potential Content Partner

Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.  | MORE »

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Picking the Right PR Tune for a Media Tour

“Duty,” the new memoir by former Secretary of Defense Robert M. Gates, was officially released on Tuesday. To plug the book Gates has been making the rounds on the TV talk shows, and then some. His book is a reminder of what communicators need to know about how to conduct an effective media tour. | MORE »

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5 Ways to Make a Successful Leap to Brand Storytelling

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling. | MORE »

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PR Insider: What the UN and NGOs Can Learn from PR Pros

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations. | MORE »

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Playing Nice in a Multifaceted Media Environment

How do multiple agencies play nice in this increasingly collaborative environment? Here are a few suggestions:  | MORE »

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Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend. | MORE »

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12 PR Tips for Working with Media

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember. | MORE »

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Yahoo’s Marissa Mayer Answers to ‘Me, Me, Me’

A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us. | MORE »

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How to Optimize Press Releases for Shareability

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE »

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