While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues.
Wither “pray and spray?” Not anytime soon unless PR reps get better training and think smarter about how they pitch stories and deal with reporters.
Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.
Given the proliferation of media voices, companies need to legitimize their content. Forbes’ Lewis DVorkin knows about that better than anyone.
Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.
It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.