Media Relations


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PR Insider: Is Uber’s Meteoric Rise Threatened?

There are important lessons we can take away from a close look at the rise of Uber. | MORE »

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5 Tips for Building Relationships with the Media

A friend in the newsroom is a valuable resource for a communicator. Here are some thoughts on what works when developing contacts at a news media outlet. | MORE »

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Hershey’s Moving Away From Corn Syrup, But Not Communicating the Move Very Well

The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch. | MORE »

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Janay Rice’s Editorial Approval Deal With ESPN Becomes Part of the Story

The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted. | MORE »

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5 PR Tips for Communicating with the Media Via Email

The days of reporters and PR folks kibitzing via the telephone seem to be on the wane, as email becomes the primary mode of communication between the two parties. | MORE »

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4 Key Elements of Any Media Relations Strategy

Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.  | MORE »

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Thanksgiving Shopping: Brands Justify Opening/Closing for Black Friday

In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings. | MORE »

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PR Insider: Newspapers and Editorial Boards Still Have Impact

Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media. | MORE »

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Communication Lessons From the Ebola Outbreak

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.  | MORE »

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Infographic: Why Are People So Bad at Media Pitching?

Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach. | MORE »

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