Media Relations

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4 Questions for Ben Parr: Igniting a Bonfire of Attention for Your Brand

July 10th, 2015 by

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.

Hillary Clinton Campaigns On Fourth Of July In New Hampshire

Clinton Campaign Roping Off Reporters Isn’t the Best Media Relations Strategy

July 6th, 2015 by

The optics of reporters looking like they were being herded around the candidate like cows does no favors for the Clinton camp, and provides some valuable lessons for PR pros.

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Media Relations Lessons From the Supreme Court’s Obamacare Ruling

July 1st, 2015 by

Last week’s landmark Supreme Court decision to preserve Obamacare subsidies drew attention from national media in every corner of the country, as commentators and reporters had been speculating about the ruling and its potential fallout weeks before it came down.

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Donald Trump: The Great Communicator?

June 30th, 2015 by

Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it’s a bold one—but for him and for the Trump brand, it works.

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Writer, Teach Thyself

June 29th, 2015 by

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […]

How LEGO’s Global Innovation STEM Award Program Cut Through the Media Clutter

June 29th, 2015 by

The 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders.

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Supreme Decisions: 7 Guidelines for Brands Joining National Conversations

June 26th, 2015 by

It’s been a busy two days for the U.S. Supreme Court. On June 25, the court ruled that under the Affordable Care Act the federal government can provide nationwide tax subsidies to help people buy health insurance. This morning, the Supreme Court ruled that the U.S. Constitution guarantees a nationwide right to same-sex marriage.

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How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag

June 24th, 2015 by

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.

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Who Media Trained Brian Williams?

June 23rd, 2015 by

Brian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it.

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Building Successful Media Partnerships for Your Brand

June 19th, 2015 by

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.