Measurement


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For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights. | MORE »

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Daily War Room Worked for Obama—and Will Work for Your PR Campaigns

PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals. | MORE »

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The 3 Biggest Trends in PR Measurement Today

We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement. | MORE »

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Measurement is Sexy. Really

Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.  | MORE »

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C.C. Chapman on the Measures of True Happiness

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.” | MORE »

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5 Ways For PR Pros to Gauge Social Media ROI

When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question. | MORE »

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Apple Stumbles and Facebook Rumbles On; Video Didn’t Kill The Radio Star and The Gadget We Can’t Live Without

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.  | MORE »

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3 Questions for Measurement Hall of Fame Inductee Katie Paine

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards. | MORE »

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Making PR Decisions That Are Based on Data (Not Your Gut)

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy. | MORE »

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7 Tips for Incorporating KPIs into Your Measurement Strategy

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives. | MORE »

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