Measurement


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Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity. | MORE »

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Tip Sheet: PR’s Crystal Ball: Embracing Predictive Analytics

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity. | MORE »

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For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

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For Best PR Results, Follow the 3 O’s of Metrics: Outputs, Outtakes & Outcomes

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance. | MORE »

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The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

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The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

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Now Hear This: 5 Great Social Media Listening Tools

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs. | MORE »

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Now Hear This: 5 Great Social Media Listening Tools

Brad McCormick of 10 Louder Strategies surveys five trusted tools to help you measure your social media programs. | MORE »

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5 Tips for Measuring Your Facebook Efforts

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts. | MORE »

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5 Tips for Measuring Your Facebook Efforts

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts. | MORE »

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