Measurement

Tailor Content to Points in the Buying Process

January 19th, 2015 by

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?

Inserting ‘Behavior Design’ into Your PR Effort

January 19th, 2015 by

As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.

Act Like a Journalist

January 19th, 2015 by

I make sure our PR outreach/content is always educational, sincere, and practical.

Google for Communicators: A Q&A With Christopher Penn

January 15th, 2015 by

Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.

6 Tips to Prove the Value of Public Relations in 2015

January 12th, 2015 by

As we know, communicating PR’s value remains among the profession’s most daunting challenges. Yet if PR pros commit to doing what’s required with prescience, insight and determination, your daily actions will yield better and proveable results for the brand or organization you are representing.

Carry a Big (Yard)stick

January 5th, 2015 by

Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.

6 Steps to Tie Social Media to Business Outcomes

December 10th, 2014 by

Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line.

2014 PR People Awards: PR Professional of the Year: Agency

December 9th, 2014 by

Co-Winner: Christopher Penn, Vice President of Marketing Technologies, SHIFT Communications Christopher Penn is a veteran in the communication and technology industries with more than 15 years of experience guiding companies through the muddy waters of… Continued

2014 PR People Awards: Media Relations Professional of the Year

December 9th, 2014 by

Winner: Ronna Waldman, Health and Wellbeing Media Specialist, Marina Maher Communications In 2014, Ronna Waldman expanded the universe of traditional, digital and social media coverage beyond what anyone thought was possible for client P&G as… Continued

2014 PR People Awards: MARCOM Professional of the Year

December 9th, 2014 by

Winner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications… Continued