Measurement


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Most Americans Take A Dim View of the Federal Govt.; Marketers Shift Channel Focus to Content Marketing

A recent study by Public Affairs Pulse has revealed that Americans hold a decidedly unfavorable opinion of the Federal government. A recent survey of 329 professional marketers revealed that marketers are changing their channel focus in 2013. | MORE »

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Infographic: State of Content Marketing 2013

Don’t fight it. Resistance is futile. For PR pros, content marketing now resides at the core of marketing communications. | MORE »

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5 Moments of Pure PR Joy

There are a handful of occasions in every communicator’s life where things couldn’t be better, whether it’s an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.  | MORE »

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Millennial Moms Engage More Deeply in Social Channels; Mobile Traffic Stalls in the First Quarter (As Usual)

Millennial moms spend an average of 17 hours per week on social networking sites. Mark Weiner on The Measurement Myth.  | MORE »

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ABC’s of Content Marketing: Always Be Content-Optimizing

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson. | MORE »

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Your Pocket Guide to PR Social Measurement

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier. | MORE »

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4 Ground Rules for Sharing Social Metrics With Your CEO

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics. | MORE »

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Why ROI is Often a Useless Metric for PR Professionals

Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.  | MORE »

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Measurement Conference: Understanding the “What, Why, Who and How” of Measurement

Here’s an overview of the May 15 Measurement Conference in Washington, D.C. | MORE »

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Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn

When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals | MORE »

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