As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?
As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.
Christopher Penn of SHIFT Communications shares some thoughts on Google for communicators, where Google can improve and how a lesson from Ninjutsu can help drive experimentation.
As we know, communicating PR’s value remains among the profession’s most daunting challenges. Yet if PR pros commit to doing what’s required with prescience, insight and determination, your daily actions will yield better and proveable results for the brand or organization you are representing.
Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line.
Co-Winner: Christopher Penn, Vice President of Marketing Technologies, SHIFT Communications Christopher Penn is a veteran in the communication and technology industries with more than 15 years of experience guiding companies through the muddy waters of… Continued
Winner: Ronna Waldman, Health and Wellbeing Media Specialist, Marina Maher Communications In 2014, Ronna Waldman expanded the universe of traditional, digital and social media coverage beyond what anyone thought was possible for client P&G as… Continued
Winner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications… Continued