Measurement

Keys to Content Success: People, Processes, Data

March 30th, 2015 by

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.

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4 Things You Need to Know About Your Digital Footprint

March 25th, 2015 by

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable.

Annual Reports: Not Sexy, But Crucial

March 16th, 2015 by

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.

social media measurement

#PowerOfPR: 6 Tips for Measuring Your Social Media Data

March 11th, 2015 by

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.

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#PowerOfPR: 4 Ways to Know You’re Measuring the Right PR Activities

March 5th, 2015 by

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making.

#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

March 2nd, 2015 by

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.

How to Generate Interest From Gen Y

March 2nd, 2015 by

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.

When Using Big Data, Devise Metrics With Meaning

March 2nd, 2015 by

The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.

9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy

February 25th, 2015 by

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

Metrics Still Operate in a Vacuum

February 23rd, 2015 by

It is easier than ever to collect data about how your online communication is working. It seems that most organizations are sticking with the easy stuff, however. What happens after someone likes your brand or shows up on your webpage? Even if they “engage” with your brand on social media, where does that lead?