Measurement

measure

#PowerOfPR: 4 Ways to Know You’re Measuring the Right PR Activities

March 5th, 2015 by

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making.

#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

March 2nd, 2015 by

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.

How to Generate Interest From Gen Y

March 2nd, 2015 by

Brands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.

When Using Big Data, Devise Metrics With Meaning

March 2nd, 2015 by

The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.

9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy

February 25th, 2015 by

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

Metrics Still Operate in a Vacuum

February 23rd, 2015 by

It is easier than ever to collect data about how your online communication is working. It seems that most organizations are sticking with the easy stuff, however. What happens after someone likes your brand or shows up on your webpage? Even if they “engage” with your brand on social media, where does that lead?

Job One: A Solid Foundation

February 16th, 2015 by

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.

Google Boosts Visual Storytelling, Adds Illustrations to Search

February 10th, 2015 by

It’s another sign for communicators that if they want to extend their reach—and spike their brand’s Google rankings—they’re going to have to add more visual storytelling to their messaging.

Inserting ‘Behavior Design’ into Your PR Effort

January 19th, 2015 by

As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization.

Act Like a Journalist

January 19th, 2015 by

I make sure our PR outreach/content is always educational, sincere, and practical.