PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.
It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.
Here’s four things communicators should consider when looking for a social media analytics tool.
By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.
Social listening doesn’t cut it. Audience intelligence is replacing it.
Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.
Katie Paine, Ronn Torossian and others look at PR trends for 2016.
The magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every