Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.
When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.
What can PR professionals do when violence strikes at work? Empathy and transparency both come to mind.
CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence
Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.
Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.