Internal Communication

Winner: Aetna – Thought Leadership Working in partnership with Aetna, Weber Shandwick conceptualized and developed The Health Section, a branded editorial destination designed to provide in-depth news, analysis and C-suite perspectives on the changing health… Continued

Here are some tips for creating a solid PR communications team that is dedicated, productive and creative.

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]

It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.

Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.

Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.

Southwest Airlines’ social business org chart.