Internal Communication

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Sell PR Data to Senior Execs First—Then Sell Them on PR

October 28th, 2015 by

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.

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Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]

Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration

October 26th, 2015 by

It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.

Supportive Senior Execs are Critical to Building, Retaining Diverse Workforce

October 26th, 2015 by

Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.

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How Medtronic Measured Employee Sentiment to Guide Internal PR

October 23rd, 2015 by

Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.

Subscriber Exclusive: Org Chart—How Southwest Airlines Thinks About Social Media

October 19th, 2015 by

Southwest Airlines’ social business org chart.

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5 Brainstorming Techniques for Better PR Writing

October 19th, 2015 by

As a writer, your goal is to break the boundaries of your own voice, so you can write with a fresh perspective.

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9 Issues for a Nationally Televised PR Debate

October 15th, 2015 by

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]

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4 Ways Southwest Tried to Keep ‘Luv’ Alive Amid System Breakdown

October 12th, 2015 by

It’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad.

What Good Internal Communications Looks Like at Wells Fargo & Co.

October 12th, 2015 by

Each year, we survey thousands of team members to gauge their satisfaction with internal communications.