Internal Communication

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McDonald’s Makes Point of Repairing Its Service Issues in Public

by Richard Brownell | 11/15/2013

The solution McDonald’s crafted to its customer service problem is a great example of effective communications. | MORE »

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Microsoft’s New Employee-Relations Initiative: Dump ‘Stack Ranking’

by Richard Brownell | 11/13/2013

How management reviews and assesses the performance of its employees can have a major impact on morale within a company, the image it projects to the public, and its brand value. | MORE »

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Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice

by PR News | 11/11/2013

Last summer a group of five Klick Health employees travelled to Rwanda for 10 days to check out multiple projects and cooperatives throughout the country, accompanied by three people from one of Klick’s charitable partners, Plan Canada. The crew visited several livestock cooperatives, a few schools, a vocational training center and two water projects, where they realized that the difference Plan and Klick made in various communities was exponentially larger than anyone could have ever imagined. | MORE »

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PR News Announces Winners of 2013 Digital PR Awards

by Steve Goldstein | 11/06/2013

Engagement and ingenuity ruled the day at PR News’ 2013 Digital PR Awards luncheon, as more than 200 agency and in-house PR executives gathered to celebrate the top digital campaigns of the past year at New York’s Grand Hyatt on Nov. 5, 2013.  | MORE »

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2013 Digital PR Awards: Employee Communications Online

by Chris Seymour | 11/05/2013

Intuit’s “Speedboats and Battleships” set out to increase employees’ awareness of Intuit’s competition, get a better understanding of Intuit’s own products and do it all while having some fun; ultimately, the game was a success, as 4,337 employees participated (more than half of Intuit’s population) including more than a dozen senior leaders and the CEO. | MORE »

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PRSA Annual Meeting Characterized By a Sustained Look Into the Future

by PR News | 11/04/2013

Talk about reeling them in. At the Public Relations Society of America’s 2013 International Conference last week in Philadelphia it was standing room only for two separate work sessions focusing on how PR pros can deploy video to enhance their communications strategy.  | MORE »

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5 Tips to Reach Millennials and Drive CSR Engagement

by Brian Kelly | 11/01/2013

What are the best ways to reach Millennials? It’s a hot topic right now, and will only get hotter as Millennials move into decision-making roles. This means that PR pros need to get a handle on it now. | MORE »

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Sandy Revisited: 3 Essential Crisis Management Steps for Natural Disasters

by Brian Kelly | 10/29/2013

On the one-year anniversary of Hurricane Sandy, we can all agree that natural disasters of all sorts have slammed us before, and will slam us again in the future. That’s a fact of life, and one that communicators must be prepared to respond to, as a part of their overall crisis management planning. | MORE »

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Firing of NSA Twitter User Underscores Need for Employee Social Media Policies

by tsilber@accessintel.com | 10/23/2013

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the … | MORE »

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The Success of a CSR Program Rests on Your Employees

by Caysey Welton | 10/21/2013

Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end. | MORE »

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