Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
Katie Paine, Ronn Torossian and others look at PR trends for 2016.
In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.
A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.
In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.
If your boss tells you to make a viral video that appeals to everyone, please have them read this.