Case Study: The Greater Ft. Lauderdale Convention and Visitors Bureau Reminds Consumers It’s Always Sunny in Florida
Marketing Florida’s inviting beaches and sun-dappled weather is an easy sell, but the real challenge is finding the best way to remind people to visit when its not peak season.
Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.
The Major League Baseball Fan Cave generated nearly three times as many media impressions in 2012 (4.4 billion vs. 1.5 billion in 2011) compared to 2011, and its social media impressions grew by a whopping 730% (1.7 billion vs. 230 million).