The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure.
With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand.
Launching a campaign on Google—whether it’s through paid search, display ads, YouTube pre-roll, or one of the company’s many other options—is one of the best ways for PR pros and communicators to reach targeted, interested …
The challenge: getting a wider swath of businesses to expand their ideas about search technology and its benefits to the Big Data challenge, thus “pivoting” LucidWorks from a niche player to an enterprise IT provider.
If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.