At some point, no matter how sophisticated your data, a human being is going to need to interpret it and take action based on that view.
As part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week.
The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
Brands are scrambling to adopt the longtime model of traditional publishers—know your audiences, provide them with highly relevant content and build a platform that can deliver the content in unique and efficient ways.
Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age.