Digital PR


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The Rise of Video Gives PR Teams New Ways to Connect

PR executives have started to expand their perspective for getting their messages out via online video. | MORE »

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4 Common Mistakes PR Pros Make on LinkedIn

Stanton Communications’ Lori Russo sees four common mistakes that PR pros habitually make on LinkedIn. How many of these are you guilty of? | MORE »

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3 Brand Communications Tips for the Heartbleed Security Breach

The Heartbleed bug reminds us of 3 key points to keep in mind when communicating publicly about a data security failure. | MORE »

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5 Social Media Mistakes That Top PR Pros Always Avoid

Providing tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do. | MORE »

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6 Steps to Creating a Better Measurement Dashboard

With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand. | MORE »

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Mobile Stays at Center of the Communications Revolution as Twitter Buys an Android App

Hardly a day goes by without a big acquisition of a hot startup in the digital media world, and, most of the time, those acquisitions have a pretty significant potential or actual impact on how people communicate. | MORE »

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4 Steps to Executing a Successful PR Campaign on Google

Launching a campaign on Google—whether it’s through paid search, display ads, YouTube pre-roll, or one of the company’s many other options—is one of the best ways for PR pros and  communicators to reach targeted, interested … | MORE »

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From a Search Tools Provider to a Big-Data Innovator

The challenge: getting a wider swath of businesses to expand their ideas about search technology and its benefits to the Big Data challenge, thus “pivoting” LucidWorks from a niche player to an enterprise IT provider. | MORE »

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5 Tips for Handling the Hate on Yelp

If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.  | MORE »

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It’s Baseball’s Opening Day and It’s Snowing in the Northeast, but MLB Has Big Plans

For such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media. | MORE »

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