Digital PR


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Give Your Workers a Fresh Storyline

From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications. | MORE »

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5 Reasons Why Google+ Matters to Brand Communicators

Trevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+. | MORE »

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4 Tips for Getting the Most Out of Your Content on YouTube

Developing a YouTube campaign can be tricky. Fortunately, there are methods you can employ that can help you increase your views, channel subscriptions and improve your brand image on the online video giant. | MORE »

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Twitter Adds Support for Animated GIFs in Tweets

GIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web. | MORE »

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3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week. | MORE »

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How to Cut Through the Clutter on Google

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings. | MORE »

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Case Study: Ignite Puts the Pedal to the Metal for FIAT Brand

Chrysler Group’s FIAT brand tasked Ignite with generating a program that fostered awareness and purchase consideration for the FIAT 500 Abarth. | MORE »

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4 Tips (Plus a Bonus!) on Optimizing Your Content for Google Search

Getting your brand at the top of a Google search can be a hard climb. Here are some tips on making your content work, even after algorithm changes. | MORE »

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Take Your Best Shot at Newsjacking the World Cup

Depending on how the games unfold there may be a direct or even circuitous way for companies to affiliate themselves with the World Cup.
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Infographic: The State of Social Media for PR Pros

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.
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