As communications pros we know that storytelling can be a powerful tool.
The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.
During a crisis, ask the right questions, say the right things, and do each at the right time.
During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising
While each situation is unique, the importance of effective communication in these instances isn’t.
Intentionally or not, with its list of nominees the motion picture industry is sending a message about its own sense and awareness of the value of diversity—a message and perhaps a wake-up call that could prove useful to other industries and professional disciplines that have similar blind spots.
Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.