Crisis Management

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4 People to Include on Your Communication Alert Team

April 13th, 2016 by

When you’re putting together preparations for the possibility of a crisis, internal communications is usually not the first thing to come to mind. But it’s an essential part of crisis response preparedness; you must loop in employees, owners, board members, investors and the wider community (including the families and business associates of all the above) if you want to maintain your reputation.


Tips for Crafting Positive Messages to Soften the Perception of Tax Inversions

April 11th, 2016 by

With April 18 looming, we certainly expected to be conversing about income tax this time of year. But who could have predicted the words “Panama Papers,” “Mossack Fonseca” and “tax inversions” would be rolling off our tongues during last weekend’s barbeque?


The Panama Papers: Steps Communicators Should Take Now

April 4th, 2016 by

With 11 million documents under scrutiny by the world’s journalists, it seems a safe bet that more shoes will drop, perhaps implicating brands doing business in Russia, Iceland or Argentina. The question for brand communicators is what to do now? We have some answers.

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PR News/Nasdaq Survey: Nearly Half of Organizations Shun Crisis Preparation

March 28th, 2016 by

Nearly half of the communicators surveyed in a poll conducted earlier this month said their organizations lack a crisis communication playbook.


New CEO Ingram Sets JWT on Right Path for Diversity

March 24th, 2016 by

Credit is due to ad agency J. Walter Thompson and WPP for surpassing our advice on their crisis. A new CEO with a new vision, backed up by JWT’s new documentary focused on the achievements of female pioneers and leaders, all add up to an earnest response to an ugly public relations moment.


5 Tips to Help Communicators Lead Brands’ Dialogues on Data Security

March 21st, 2016 by

C-level execs, especially board members, rightfully are becoming more concerned and aware. The rivers of data flowing underneath businesses they run are at legitimate risk. The damage from breaches can run into the hundreds of millions of dollars when totaling the financial impact of what comes with a breach today: customer and activist investor lawsuits, initial and ongoing investigations and the strain on technological and human capital.


A Social Media Checklist for Your Crisis Communications Plan

March 17th, 2016 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.


Memo to WPP Execs: All Actions and Messages Represent the Company

March 17th, 2016 by

CEOs of two media agencies owned by U.K.-based WPP are under fire for alleged offensive conduct.


Chris Rock Takes PR Route 1 at the Oscars

March 17th, 2016 by

The Oscars’ response to protests and boycotts was direct and featured Chris Rock’s humor.


Sharapova Sponsors and Whole Foods’ Oranges: Brand Crisis in the Fast Lane

March 14th, 2016 by

For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.