Sorry, no content available.
» Register today for PR News' Content Marketing Boot Camp June 18 in NYC «
Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
Here are a few crucial writing tips that PR professionals need to incorporate now.
Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
Great communicators are usually great writers, and great writers create great PR.
Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.
You may think you’re in communications, but you’re really in inbox management.
Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.