Media Relations


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Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.  | MORE »

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3 Tactics to Boost the Impact of Your Press Releases

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis. | MORE »

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Writing Pointers Every Communications Pro Should Memorize — Today

Here are a few crucial writing tips that PR professionals need to incorporate now. | MORE »

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In Containing Damage, If You Can’t Be Substantive Don’t Say Anything At All

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.
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PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event. | MORE »

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How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away

Great communicators are usually great writers, and great writers create great PR. | MORE »

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7 Key Communications Takeaways from Iron Man 3

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training. | MORE »

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‘See Below’ for 15 Email Pet Peeves

You may think you’re in communications, but you’re really in inbox management. | MORE »

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Five Tips for The Digital Pitch

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.  | MORE »

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Press Outreach Skills Still Considered Most Important in PR

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.  | MORE »

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