2013 PR People Awards: PR Professional of the Year: Agency

Winner: Jody Sunna, Senior Vice President, Havas PR

Jody Sunna quadrupled the consumer practice at Havas PR this year by winning Coty Fragrances to add to the agency’s other Coty business, and by acquiring new clients such as Godiva and the National Brain Tumor Society. She also helped streamline the new-business process, improving Havas’s overall conversion rate.

She expanded the agency’s corporate social responsibility business through innovative strategies and execution for Ford Motor Co.’s Warriors in Pink breast cancer awareness campaign.

For Pernod Ricard’s ODDKA brand of vodka, in eccentric flavors like Wasabi, Salty Caramel Popcorn, Fresh-Cut Grass, and Apple Pie, Sunna led the creation of a social franchise built around odd, quirky millennial mindsets. ODDKA’s brand awareness within its social platforms grew by 90%.

Sunna has won several industry awards for spearheading a song contest for Sears Holdings' “Heroes at Home” program. She persuaded country music singer and former Marine Josh Gracin to sign on. The hit song he created from a war widow's entry led to more than 90 million media impressions, brought in $4 million in donations and reinforced the retailer's commitment to military families. The song was included on Gracin’s album “Redemption” and is one of the most popular iTunes downloads from that album.

Honorable Mentions:

  • Craig Alperowitz, Practice Lead, Consumer, WCG
  • Ed Davis, General Manager and PR Leader, Fifth Ring
  • Nelson Fernandez, Executive Director and Managing Director, New York, APCO Worldwide

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About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

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