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PR News' Digital PR Awards is the industry's top honor in the PR/Communications digital space, recognizing outstanding digital initiatives among corporations, agencies and nonprofits. The coveted awards set the industry benchmark for excellence across all areas of digital PR. The winners of the Digital PR Awards are the ones who took chances, made tremendous strides and understand the power of digital communications in public relations. Your hard work is done – now it’s time for you and your team to get recognized for it! The Awards will also salute the PR & Marketing Communications Executives behind the scenes that make these digital initiatives shine.

Are you ready to enter? It's simple to compete, as your campaigns and people speak for themselves. But you have to enter to be considered, so don't let your competitors steal the show. All winners and honorable mentions will be honored in October at the Grand Hyatt  in New York City during the Platinum PR Awards luncheon, and in the annual PR News PR Platinum Awards Issue.

Sponsored By:

Exclusive Wire Service of PR News Awards programs

Preferred Award Vendor:

• Who Should Enter?
• Eligibility Requirements
• Categories
• How To Enter
• Deadlines/Entry Fees
• FAQs
• Sponsorship Opportunities
• Questions
  

Who Should Enter?

The Digital PR Awards are open to all individuals and teams worldwide at for-profit and non-profit organizations including: corporations, PR firms, public affairs and IR agencies, publicity firms, associations, government, and NGO teams, and sole practitioners. Vendors are also eligible to compete on behalf of client.

Eligibility Requirements

To be eligible, the campaign or PR initiative must have taken place (either in part or in full) between January 1, 2009, and July 16, 2010.  Some of the work must have occurred during this time, but it’s not necessary for it to be completed during the eligibility period.

Categories

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How To Enter

Enter Online Only: You will be stepped through the registration process, and then the nomination process.  

Compiling Your Entry

The following information must be listed on your synopsis:

• Category entered
• Title of entry (as it would appear on your award)
• Team members (on campaign)
• Key contact for entry
• Organization submitting entry
• Budget (All budget information is strictly confidential and will not be published w/o expressed permission.)

Within your two-page synopsis (max 800-1200 words), please describe your campaign or PR initiative using the following sub-headings:

• Objectives
• Strategy
• Tactics
• Execution
• Evaluation of Success/Results/ROI

Supporting materials should show evidence of the success of your work. It can be any of the following: sales figures, brand media coverage, clippings, photos, urls/web sites, research documents, and testimonials.

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Deadlines/Entry Fees

Deadline: July 16, 2010 (postmarked)
Late Deadline: July 23, 2010 (postmarked)
All entries must be final/paid by Friday, July 23, 2010.

Entries finalized between July 17 and July 23, 2010, please add a $175 late fee per entry. Finalists will be notified in late July and honored in October 2010 in New York City.

Entry Fees
The price of each primary entry is $300. If you submit the same entry into multiple categories, the additional fee is $175 per category. Late entry surcharge of $175 per entry. Payment in full must accompany the entry. Entry fees are not refundable.

FAQs

How are the entries judged?
Entries are judged by a blue-chip panel of corporate, agency, nonprofit and academic executives, as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning implementation and results. Our most important criterion is proven success in aligning your strategic objectives with you end goals.

Who is eligible to win an award?
Any communications team or individual – corporate, agency, association, governmental agency or nonprofit – of any size is eligible to enter the Digital PR Awards Program.

Where and when will the reception be held?
The winners and honorable mentions will receive their Digital PR Awards October 6, 2010 during an awards luncheon at the Grand Hyatt in NYC.

How do I increase my chances of winning an award?
Emphasize the goals of your campaign, as well as your campaign’s achievements in your synopsis. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign.

When will I be notified about the status of my entry?
You will be contacted by PR News staff regarding the status of your entry online if you are named a finalist in the awards program. Finalists are notified 30-60 days in advance of the Platinum PR Awards/Digital PR Awards ceremony.

Must we include our campaign budget?
It’s not a requirement, but it helps the judges to better compare your campaign against other entries. Include at least a reasonable budget range. The judges always take into account the campaign budget relative to the goals and outcome. All information is confidential and will not be published.

What is your tax ID number?
52-2270063

W-9 Form Request

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Questions:

Please contact Marketing Coordinator, Mary Lou French at (301) 354-1851; mfrench@accessintel.com.

Sponsorship Opportunities:

To sponsor the Digital PR Awards and the Awards Event in October, please contact VP & Publisher, Diane Schwartz at (212) 621-4964; dschwartz@accessintel.com.

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